Google AdWords is a marketing strategy that will literally make or break you... if you know what you are doing you'll make a bunch of money, 100% guaranteed... It's just a fact. When you can tap into the power of AdWords marketing in a niche or market that's spending money you'll never be poor, ever...

Most people online do not know how to "create traffic themselves".. they rely on partners, Joint Ventures and things like that. While this is fine "in theory" they do not know the real business of internet marketing... Which is essentially advertising + selling + backend. If you can get profitable ROI from an adwords campaign in practically any niche you are set for life.

So what does it take in order to make things happen with adwords? Well first of all you can't be seeing adwords as an expense, because it's an INVESTMENT not a "risk" or "expense"... When you start seeing it as an investment, like you are buying a house or something, your mindset will change.

Because knowing what a business is and how to run one and get it profitable from adwords traffic is an artform all by itself. You can even break even with adwords and still be a millionaire... Sounds crazy? But it's true. Once you are collecting leads from your business you have the freedom to do whatever you want with them...

You don't want to make people "customers", but rather "clients". That's your "final goal" with advertsing with Google. It's not to "make a sale" or "make money online", but rather establishing a business. People who act as affiliates and only sell other people's products do not use leverage to expand their business. I mean if you can make $100K/year as an affiliate you can make $500K as a product owner, no doubt about it. If you don't have your own stuff get some, I just can't stand seeing lost profits... It's ok to start as an affiliate, but move on to better things, alright?

Once you have established your list and it's around 10,000 people you can start to look for other people's stuff and sell advertising in your newsletter or whatver you do there. But please understand that you WILL NEED a heck of a lot more control over your business in order to make any serious figures online.

A person who buys from you should definitely know about your backend, upsells and high end products. Focus on getting people to buy your lead in product at $17-$97 and then move them up a sales funnel to something higher, then something higher and spend more time and energy on these people. Alright? Cool!

A lead is a lead and you should get them on a list... If it's a tire kicker list, get them to buy by building a relationship with them. When they buy, thank them and recommend your $497 homestudy course that's 100% online and in download format. If they don't get it, that's fine, but try to enroll them in your $2999 coaching class instead...

See how that "free lead" at $0.50 is now worth thousands instead of the "$47 upfront"? Good. Now you need to get down to business and set up a backend strategy worth pursuing. You can do this either as an affiliate and get $1500 commissions on other people's coaching classes or you can have your own, but I prefer to actually take a comission on this as it's hard work to take on clients, but it's easy to refer them to other sites at a profit..

This is exactly how the "gurus" are making millions online. They are practically breaking even with AdWords upfront and selling the **** out of people on the backend. It's insane to think they are making that much promoting $27 e-books! Their backend strategies are so strong (belive me I've seen them) and that's how it's done in this business. Do what they DO, not tell you to do!