I don't know if Zig Ziglar was the first to coin the phrase "Auto University", but he's definitely one of the strongest proponents of it. In fact, he claims, "It's the most important university in America." I agree with him.

Naturally, the Auto University's classroom is your car. If you have a CD, tape, or MP3 player, then you have all of the equipment you need to enroll in Auto University. Auto University will teach you some of the most important skills you need to be successful at your job.

Who Should Enroll in Auto University?

If you're like a lot of Americans, much of your commute time is spent listening to music or other programs. While their entertainment value may be high, they'll have no effect on your long-term success.

Of course, you're welcome to continue to listen to your music programs. All I'm saying is that if you want to improve your life and business skills, you really need to enroll in Auto University.

But if you think you want a better life, start collecting motivational and skill-improving audio programs now.

When Should You Listen?

How about every time you get in the car? If you're a regular professional, you should have the Auto University going every minute of your commute.

Does your commute add stress to your life? You're not alone. IBM recently released a study that found that "45% of all drivers surveyed report traffic congestion increases their stress levels". But you can transform your stress into learning by listening to positive training programs.

Sales professionals should listen to sales training programs in between all of their sales calls. You could be trying out your new skills and making your sales. Figure out what you need to work on and find an audio program that teaches that skill.

Top salespeople often apply skills they learned in the cars in between appointments. If it helps you close more deals, that would be worth the price of admission, don't you think? You'll want to listen to the programs often enough that they become second nature. Until you can complete the sentences.

What Should You Listen To?

There are a lot a so-so audio programs out there. Lots of self-proclaimed business experts. Look for the world's best. Don't settle for imposters. Here are some names to start with: Jim Rohn, Napoleon Hill, Tony Robbins, Jay Abraham, Denis Waitley, Earl Nightingale, Brian Tracy, and Zig Ziglar.

The important thing is to always keep growing. Find programs that build you up.

Jim Rohn once said, "Formal education will earn you a living. Self-education will gain you a fortune. You decide how much fortune by how much self-education you get." What are you doing to increase your fortune? Enroll in Auto University today.