The Campaign Objective
Set a campaign objective. This will be your to trail in the whole campaign process. Is your objective to drive traffic in a tradeshow? Or is it to show appreciation to your loyal clientele? Is it to gain more prospects? Is it to introduce a new product in the market? Once you have figured the objective it will be easier to choose the suitable promotional item and campaign strategies.

The Audience
Consider the audience. Determine the size and the demographics of your prospects. How big is the target audience? Are you going for a mass distribution or selective handing? What is the average age bracket of the population? Are they mostly men or women? Do they belong to a group with a single? Remember, that one of your goals is to make your clients use your company's promotional items.

The Promotional Product
Review your company profile and brainstorm for the possible items to consider. Always consider your objective in the choosing items and of course, the image of your company. Are you giving out industry-related items or generic items like pens, shirts, and caps? Are you using a specific color? Are you putting your logo alone? Your logo with your url or phone number? In choosing the item, always consider the two points mentioned above. Get suggestions from your colleagues. When in doubt, call the supplier. Ask questions and recommendations, for sure they will be ready to help.

The Cost
Now that you have a shortlist of options, check out the costs of the items. Verify the prices and ask for a complete quote. Inquire for any company promotions and guarantees. Get the assurance that there will be hidden charges and extra costs.

The Turnaround Time
Lastly, check if the promotional products supplier can meet your event date or better yet deliver earlier. Planning will be of no use if you will miss out the activity empty-handed, right?