Portofino became famous in the 60s, when the rich and famous characters of the "Dolce Vita", actors, actresses, pop stars, and rich aristocrats frequently started visiting it for its twilights, exclusive parties, and breathtaking views.

At the time, the high society moved from Via Veneto and Piazza di Spagna in Rome during weekends to Portofino, Capri, Saint Tropez, Montecarlo, Cortina and Saint Moritz. These were the compulsory spots, in addition to Porto Cervo, once known as the Costa Smeralda, during summers.

Through time, Portofino has seen a high standard of living thanks to its exclusive guests, huge yachts, famous boat races such as the Zegna Trophy and for its incredible and natural beauty.

Today one goes to Portofino to feel good, because it is a fantastic place, full of magic, where to meditate and make peace with oneself. We suggest visiting Portofino during Easter times, that is when Easter falls in the month of April, until the end of September. During winter times we advise it only if there is good weather.

During some months, between October and February, a lot of shops and hotels are closed. However, if there is the chance of good weather, a visit is well worth the time. For the remaining period, April to September, we suggest it on any day, although best if between Thursdays and Sundays.