( ) will not bring immediate results, an online expert has stated. Recent research by the Online Marketing and Media Show (OMMS) discovered that businesses are leaving normal internet marketing in favour of and . However, many business owners place an unrealistic focus on immediate results from their . Writing in Marketing Pilgrim, Kurt Krejny notes that quite often these expectationsdemands cannot be met in small time frames and require patience. He notes that this is a particular problem with internet reputation management (ORM). Mr Krejny notes: "It takes time and effort, and the client must understand the process and potential outcomes. "One of the main ideas to convey to clients is that overall efforts to help a client with ORM will result in enhanced overall online visibility." But businesses are seeing the benefits. Estimates from Trakur suggest that ORM and search engine and internet reputation management spending could double in the US by 2010 to $200 million.