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[C273]Cast Of Fools Gold
by Scott Phelps, Sco

Essentially this theory taps into a couple of ugly traits among the common tribe of man. Those traits are greed and laziness.

Sometimes life itself places us in the path of financial need. We may turn to a get rich quick idea simply because it seems to be our last resort. If the money can be acquired quickly then so many problems are avoided. Sadly, too many of these moneymaking ideas only contribute to the problem.

For instance (and I don't mean to single this one out) many rebate processing jobs sound great. Individuals will buy into the idea using the last of needed reserves only to discover they will be required to actually sell a product or products before they can process a rebate and receive funds.

Obviously there may be legitimate offers that are helping struggling families, but there are many of the too-good-to-be-true ideas that are leaving families a little further in the hole.

The moneymaking ideas I suggest are often of the home grown variety. These ideas work because they come from your own mind and experience. You recognize from the beginning that the idea will be hard work, so you're not surprised by the effort you will need to expend on behalf of the idea. These ideas rely on skills you possess and tools you are equipped to use.

Too many people I visit with (many who seem very successful) indicate privately that have traveled down too many roads following trails that led them to increased debt all in the name of debt relief and prosperity. Their immediate needs often trump good sense as another bad idea is thrown on the fires of frustration.

I'm not here to sell you on a particular idea other than to ask you to look into your own experience to see what you might be able to do to help your own financial situation doing something you already know how to do.

I know a man who told me about the summer he turned sixteen. He was not highly skilled at the time, but he was available. His father allowed him to borrow any tool from the garage and that young man put forth the effort to work. He was called on to clean corals. He installed sprinkler systems. He had a janitorial job and he even babysat.

All he did was place an ad in the classified letting people know he was available. That young man didn't have a day off the entire summer.

This true story is a sample of what I'm talking about. What do you already have that could result in improving the chances that you could make some money?

We may be lured into looking at ideas that offer thousands of dollars because in many cases that's the type of return we would like. In the end we are often left with the knowledge that all we possess is fools gold while our greatest needs loom large.


Recently, I received an offer for Pay Per Play advertising. If you haven't heard of it, in a nutshell it is a 5 second audio commercial that will play each time a visitor hits your site. You will get paid for every visitor to your website, 100% conversion with nothing to do and nothing to click. To me, this concept is huge. TV and Radio have been doing this to us for years, whether or not we want to hear an advertisement, it is presented to us. The big corporate giants have been branding themselves this way on TV and radio for a millennium. Sure you can change the channel to avoid an advertisement, but; you have already heard the sponsors message. I get up and leave the room when the commercial stretch comes on during a program I'm watching. I have commented to my wife on numerous occasions that there are way too commercials during my favorite shows.

Pay Per Play is different though; it's a one shot, 5 second clip. It's here and then it's gone. It doesn't play over and over and there is never more than one. If a major advertiser wants to throw me a few pennies to say their name on my website, more power to them. To me, it's all upside for the website owner; or so I thought.

I went to the site and read everything I could find and my conclusion at the end of my research was favorable. Then I did a search on Pay Per Play on the search engines. What was a solid decision in the beginning became a bit unsteady; but for me, I believe the scale still tips toward Pay Per Play being a good addition to a website.

I found that across the web, Pay Per Play is being met with mixed emotions. Pay Per Play is not scheduled to go live until February 1st, 2008 so everything is speculation about it's debut and further it's efficacy to publishers and advertisers alike. Some believe Pay Per Play will rival Google AdSense for revenue to it's publishers. Others are not so sure, in fact many netizens have come right out against such an unwanted intrusion and vowed to immediately leave a website if such an audio message is played over their speakers.

I also found that there is some dirt being thrown about the company that has brought the concept to market. To mention them here is not appropriate; but due diligence is warranted if you think Pay Per Play is a good opportunity for your sites. As with any new opportunity, the people that come to the table have histories of successful and not so successful ventures and there seems to be some bad blood regarding a previous affiliate program. If I were being asked to lay down a large amount of cash here, I might have some reservations and be inclined to do more research before moving forward. With Pay Per Play as it is, there is no upfront cost, so to me the company and the players will start with a clean slate; but I will keep a keen eye to make sure everything stays on the up and up.

This opportunity seems to be profound. I have often compared the internet to the California Gold Rush in the 1800's. Many, many affiliate marketers that were lucky enough to get in before the Dot Com crash had the opportunity to mine the easy gold and make huge piles of cash with not a lot of effort. Fast forward to today and the rest of us show up and find there is real money still left to be made; but it will require rolling up our sleeves and working harder and smarter to find the gold. Ahh and be ever cautious of the fools gold! In the gold rush days, many a fortune were lost on Fools Gold.

So that begs the question, is Pay Per Play a new found gold mine or is it fools gold? Will it rival Google AdSense? The jury is still out on the answer; but somebody, somewhere will stumble onto the next big internet wave.
Article Source : Department Of Tourism Advertising

About Author
Both Scott Phelps & Richard London are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Scott Phelps has sinced written about articles on various topics from Internet Marketing, Work From Home and Careers and Job Hunting. Learn to and at MakeMoneyFacts.com.. Scott Phelps's top article generates over 60500 views. to your Favourites.

Richard London has sinced written about articles on various topics from Advertising Guide, Computers and The Internet. Rick London has written numerous articles regarding Article Marketing and Affiliate Marketing. His work can be found at
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