One reason for this is you need to have a relationship of trust with your client list. Just having that list does not indicate a trusting relationship. This topic is covered in another of my articles.

The next part is having an offer they want to have. I worked on this again and again til I was able to find just what would work. It can be intimidating the first time or two that you get up before a live audience and show what kind of profits you get from your emails.

My record offering to a live audience is over $95,000 dollars on a weekendpretty good for only my list and not with JV partners or any affiliate action.

When creating an offer there are 3 'must have' steps to making an order producing one. You may want to include other things like a guarantee or testimonial section but these are the boiled down, basic must haves.

Step #1: Your Offered Benefit Must Be Unique and Irresistible

What do they gain from the bargain? What are they getting?

That's the benefit. You'll also notice I added two additional parts...unique and irresistible. What makes your offer unique from everything else out there? Why should anyone buy it over all the other choices available?

Without an answer to those questions you don't have a compelling offer.

What if your offer is a product not your own? Then you will create a way to make it unique and different. Don't just tack on some bonuses willy-nilly. Find something a little different from the rest.

Second Step: Scarcity

Give the folks a good reason why they need to act now. Are the quantities available limited? Does the special pricing

Possibly you will have a time limit on the First Bonus and it extends only till Thursday. Possibly this printing of your item is limited to 65 copies. By not giving them a time limit you are allowing them to "think" about it until they forget it.

Step Three: Reason Why

Why are you offering such a fantastic bargain? It is unbelievable. They think you are exaggerating. Every other marketer uses scarcity and then lies while doing it. Why do they need to believe you?

Why are you offering a deal that seems almost too good to be true? Did you purchase too many and you have to get rid of them at a loss? Do you have to earn money quickly to pay a tax bill? Does the product have some scratches on it?

When I did offers in front of a live audience, I told my subscribers. This was why I was offering such an incredible deal. I had to have a quick response, or I'd look stupid in front of 157 people. That's easy to understand...and easy for people to believe my motivation to make them a great offer.