Ask anyone and they will most likely be familiar with Casio watches when the topic is brought up. This watch company was and still is quite recognized due to a few certain key elements that were implemented in regards to business practices. The ability to sell a product is largely dependent upon the organization behind it and in this case, Casio watches have proven to be represented by the most professional of organizations. One item of interest concerning Casio watches is that of the cost factor. Everyone needs a watch and when it comes to this particular type everyone can afford one as well. This brand of watch was and is notorious for affordability and durability.
Many people do not want the added concern of catering to an expensive wristwatch while going on about their daily lives. The watch is simply made to tell time and that is exactly what Casio watches have always done. The recognition factor is also important to mention in regards to Casio watches as they have done quite a bit of plugging in the media. Several commercials and movies have featured or at least referenced Casio watches, as they have remained a staple element of existence for many. Certain actors have even directly pointed out their Casio watch on film to even further endorse the product.
The Advertising End
Casio utilizes both normal everyday people as well as celebrities in some cases to reaffirm the image of the product. Smart business is the first thing that comes to mind when speaking of Casio watches as the memory and desire of them is never far from a person's mind. Similar to airlines offering much cheaper flights, Casio watches offer a quality timepiece at a more than reasonable price and that may in fact be the reason that so many have been sold. There is no reason to spend a year's salary on a wrist ornament with its only purpose being to tell time.
The atmosphere of the stores that Casio watches are offered in may also be worth examining as the retail outlet may be yet another part of the ingenious approach to doing good business. Most likely, it would be impossible to find Casio watches in a high end jewelry store as the demographic visiting such stores would most likely not be interested at all. On the other hand, someone looking to merely purchase a functional wristwatch at a reasonable price would most likely not frequent a jewelry store either.
Sometimes things start out in the most surprising ways. Take the watch company of Casio for example. If you were asked to guess what the first product that was made by Casio, you may think it was the calculator or some other type of electronic product. You would be wrong. The Casio Company was started 1946 by Tadao Kashio. Understand that this was in Japan following World War II. The financial situation was dire in Japan at the time to say the least. When Mr. Kashio began his company, he was a fabrication engineer hoping to catch a big break.
His big break showed up in a very unique way. Tadao Kashio developed a product called the yubiwa pipe. Its design allowed it to be worn on the finger. It was used to hold a cigarette, allowing the smoker to smoke the cigarette to the filter, all while still being able to use both hands. In the impoverished Japan of the times, cigarettes were a hot commodity and the product was an overwhelming success. The yubiwa pipe is a far cry from the calculators and watches that were to follow, but it did start the company down the road to success.
Since it is obvious that Mr. Kashio was an inventive sort of man, it only took a little while for him to decide to explore different products. At the business show in Ginza, Japan in 1949, he discovered electronic calculators. With the proceeds from the sale of the yubiwa pipes, Mr. Kashio and his brothers began to experiment with making their own calculators. At the time, most calculators were run by the use of gears. With diligence and hard work, the Casio Company came out with the first calculator to use solenoids. The new type of calculator went on sale in 1954. This calculator also was the first to have the 10 digit keypad and had only one display window as opposed to the competitors' that had three.
As you well know, calculators weren't the only product manufactured by Casio. After the release of the Model 14-A calculator, many more products were designed and released to the general public. The same year as the release of the 14-A, the company also became the Casio Computer Co., Inc. This is about the time when watches from Casio first made their mark on the watch industry. Casio has been well known for the huge variety and innovation of their watches almost since the beginning of production. They were one of the first watch companies to manufacture the now famous quartz crystal watches. The quartz watches produced by Casio were available in both digital and analog styles. It is possible that the most well remembered watch produced by this company was the calculator watch. For those of you who don't remember, it featured all of the amazing time keeping capabilities of the regular Casio watches, with an added feature. It had a tiny calculator complete with miniature keypad built into the watch. During its hey day it was the bane of math teachers everywhere and the savior of every math deficient student.
Considering the calculator watch was so much fun, Casio continued to raise the bar. This company was also the first to design and produce a watch that could provide its owner with some interesting details. One such watch could display the time of many different time zones at the touch of a button. Others were equipped to give weather details like the temperature and barometric pressure. Mountain climbers of ages past particularly were fond of the version that came with a gauge to indicate the altitude. While other watch makers were stuck on the same old, same old, Casio consistently offered new and exciting variations on the classic wristwatch.
With the true gadget geeks of the world in mind, Casio came up with a watch just for them. It is the Wave Ceptors line of watches. They really outdid themselves with this one. These watches are equipped to receive radio signals that enable the watch to keep accurate time. They also are able to tell the time in different time zones, the user can set alarms and timers. This line of watches also came with an incredibly extensive user manual to provide all of the necessary instructions to the owner.
From the yubiwa pipe to the finest calculators and watches in the world, the Casio has come a long way from its humble beginnings. They continue to challenge themselves and their competitors to new higher peaks and offer the best products electronics can build.
Both Charlie Reese & Zai Zhu are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Charlie Reese has sinced written about articles on various topics from Psychic Readings, Wedding Gowns and Wedding Bells. Charlie Reese enjoys repairing watches and talking about them. He also enjoys giving a reading from live. Charlie Reese's top article generates over 673000 views. to your Favourites.
Zai Zhu has sinced written about articles on various topics from Watches Reviews, Sales and Negotiation and Public Relations. Zai Zhu is a watch collector and a watch dealer. Visit to learn more about wristwatches. You can also shop over 2000 styles fine w. Zai Zhu's top article generates over 40500 views. to your Favourites.