Their first product line were maternity jeans. They took old pairs of Levi jeans and placed elastic around the waist to make comfortable pregnant pants. When Melanie Griffith was sighted wearing them, the jeans became an overnight success.

1999 saw Juicy release its now trademark track suit range. No longer were tracksuits dull and boring. The Juicy range showed off a woman's curves and with "Juicy" printed on the rear, they were cheeky too.

Considered the very first "sexy tracksuit" with celebrity appeal, it ensures that you look like you've just been to the gym with Madonna. In fact, Juicy Couture's success has been due to the use of celebrity power. As Jennifer Lopez, Cameron Diaz and Britney Spear began to be photographed wearing their tracksuits, Juicy Couture was catapulted into designer status.

The company does no traditional advertising. Instead, the brand gives free outfits to celebrities and let them become walking billboards on the street and the in the magazines.

Liz Claiborne took over the brand in 2003 for an estimated $53 million. With Skaist-Levy and Taylor still in charge, it is now one of the company's most successful brands.

The Range of Juicy Handbags

Are you a celebrity with a small dog? Need to carry him or her in comfort? Then the Juicy Couture Embroidered Terry Pet Satchel is for you. With leather trims, mesh windows and a comfy cushion inside, your pet will love your daily walks into the paparazzi maze.

For a more traditional designer look, the 'Link Tycoon' Bowler Bag has a chunky chain, logo detail at the front and textured leather.

The Juicy 'Daisy - Baby Fluffy' is an embroidered terry satchel featuring beads, leather piping, buckled handles and wooden beads. Perfect for that rich, celebrity look.