Features of the new Casio Baby-G are the 48 cities world-time, EL automatic backlight. Some of them are designed for ladies based on size or colour scheme, but many Baby-G's are unisex models as long as your wrist isn't too big. Casio watches are reliable with some models even featuring 10 year battery life.

Baby-G watches are bundled with features and are perfect for active people who want to wear their timepiece where ever they go or whatever they do for example running, swimming, travel, college, and many sports.

Casio watches for women are fun, stylish watches that won't break the bank. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio's flagship timepiece item. Many models are solar powered via Casio's new Tough Solar System (TSS).

Two thirds of Casio's Baby-G sales are in Casio's domestic market back in Japan. The Japan based Casio Company, branched out from the calculator industry in 1974 to manufacture electronic watches beginning with the Casiotron electronic wristwatch. Over the last 30 years Casio has been a main global innovator of watch design and development.

For the most precise timepieces, look for Wave Ceptor watches with atomic timekeeping, which repeatedly adjusts the watch to keep it accurate. The lady who loves Casio watches for women knows she has a reliable watch that is both fashionable and good-looking. Overall these watches are for keeping time.

Part of the sales of these Baby-G models is earmarked as contributions to the Eco-Research Network (ERN) project. It hopes that it will help to protect and improve the global environment that is home to dolphins, whales, and other life forms.

The G-100-1BVMUR Casio G-Shock model features:
Electro-luminescent (EL) backlight for viewing in low light conditions and a clear analogue display with negative LCD digital display.

The MTG-900DU-2VER Casio Solar Powered Radio-controlled G-Shock model features:
Electro-luminescent (EL) backlight for viewing in low light conditions, and a clear digital display.

The G-7500G-9VER Casio G-Shock model features: Clear digital display which has an electro-luminescent (EL) backlight for viewing in low light conditions, and has water resistance to 200m, suitable for diving.

Casio wristwatch brands such as G-shock, Pathfinder and Baby-G are some of the most favourite wristwatch brands due to their technologically advanced features, designed for complete utility and accuracy. With these qualities, Casio watches are sure to please even the most discriminating person.

Casio Pathfinder watches contain small sensors that detect direction, pressure, and other conditions to help keep the wearer in touch with the natural world when challenging the great outdoors. This timepiece has a resin case and stainless steel caseback. The watch features a duplex LCD dial, and has solar power to keep the time ticking over. The ultimate in dependability, the Casio Pathfinder watch is ideal for travellers and outdoor adventurers.