Q&A seminars are a great way to quickly increase your mailing list. Simply place a message on your site that explains that you are holding the session, including the day and time. Don't announce how one is to access the seminar. Have your prospect fill out a form which is a part of your autoresponder; the autoresponder will then send them an email with the information with the teleseminar/ web conference.
If you are preparing for a product launch, having a question and answer seminar can work similarly to holding a press conference. It gives you the opportunity to explain the benefits and features of your product, and create publicity, and hopefully to increase your sales. The more information you can get out about the new product, and the more likely they are to want it and buy it.
Question and answer seminars also give you the platform to communicate and interact with your customers on a personal level. Some businesses will have a special seminar for only past customers. This format also is a fantastic way to get feedback on how to improve your existing product, and to get some ideas for future ones.
As you hold these seminars you can record them and sell them at a later date. You could bundle them together into one package or offer them individually as bonuses to your other products.
You may also wish to open up a seminar to others as a way for them to advertise. Other businesses with similar, complimentary businesses may be very willing to pay a fee for the opportunity to speak to your audience. For an effective question and answer session, make sure it doesn't come across as a sales pitch. Presenters should be giving helpful information to the listeners, as well as find good ways to promote their own products or services.
You have several options on how to hold your q&a seminar. You can reserve a teleconference line, and there are many companies who will allow you to use one for free. Alternatively, for a small fee, you could reserve a web conference room. This would allow you to show pictures, graphs, and PowerPoint presentations to your audience. You can also choose to broadcast over both a conference room and a teleconference line at the same time.
Once you have your time, date, and method of delivery set, it is time to promote. If you already have a mailing list, make sure to let them know about your event. As noted above, you could display some teaser information on your website, as well as any email or forum signature lines you may have. If you have an affiliate team, get them in on the promotion, too. If you don't have any affiliates, ask your online friends to help you spread the word. You may want to consider paying for some advertising, as well.
After you have some experience holding question and answer sessions, it becomes easier to plan and promote future ones. These can be a fun way to promote your product and service and connect you with others- be sure to enjoy the time you spend doing it.
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