Well, link building can be termed as building or creating your presence in an already established market via strategically placed links. Most people tend to mix it up with SEO, but Link building and SEO are two different aspects of the same platform.

Both of these are extremely useful tools that will help you improve your position on the World Wide Web. You are not swapping or interchanging links with as many websites as possible as some people tend to think.

Link building requires strategic planning and can be more rewarding than most other SEO tools.

Your links and their positioning

The positioning of your links is crucial. You need to put your links where your potential customers can get them. When your customers need some information about your products, they will conduct a search on google and look at places where they can get the information.

Look at these places as your marketplace and make sure that you place your links here. You need to study your market extremely well in Link building and SEO.

For example, if you cater to the electronics sector, then there are several niches within the market that you can take advantage of. The content in your website is crucial and can make or break your position on the web.

Monitoring

Your links should be able to get you the business that you deserve. This requires constant and non stop monitoring. You need to evaluate which links give you the maximum results. What is your google page rank?
All these factors need to be evaluated.