Everyone knows that promotional pens exist ? you've seen them, you've likely picked one or two up already this year. Many people and business owners however, discount the usage of promotional pens as a form of advertising and how effective it can be. Most business owners look at a small, inexpensive pen and wonder how effective it can be compared to a gigantic and expensive billboard advertisement. Let's look at the differences between billboard advertisements versus promotional pens and figure out which one gives you more bang for your buck.
Billboard advertisements are quite costly and usually are only up for a month or two. However, the advertisements are placed on a roadway that is frequented by traffic. People from far and wide can see your advertisement as they rocket by in their vehicles. However, you can only have a limited amount of information on a billboard because it is quite difficult for people to take notes as they are driving by. However, if your billboard is flashy enough and memorable enough, that may be all you need.
Promotional pens are considerably smaller than a billboard advertisement. However, you get 250 promotional pens for a fraction of the cost of a billboard advertisement. Promotional pens last for a lot longer than a month or two in the hands of clients. Subsequently, promotional pens can be more targeted advertisements than a billboard, ensuring that the people who want and need your products and / or services have a promotional pen in their hands. This can be achieved in numerous ways including mail outs, trade fairs and conferences, just to name a few.
While billboards are large and flashy, it's difficult to target an audience on the side of a highway. It's much easier to target your advertisement using a much smaller medium such as promotional pens. Billboard advertisements only last a short period of time while a pen can last for three times as long and be in the hands of people who need and want your business and what it provides. Targeting your advertisements directly in this fashion using promotional pens is a much wiser way to spend your advertising budget than blowing it all on one large billboard.
Promotional pens give you a lot more time and targeted advertisement than a billboard does. With promotional pens you can decide who gets your pens and ensure that those who do have your pens will do something with them, like call you for products or services that you offer. By targeting your market more directly, you can be sure that a higher percentage of the people who see your advertisements will make use of them, because it is a service or product that they are already interested in.
Promotional pens are inexpensive yet effective advertising that is good for any kind of business, regardless of what you do, what you sell or where you are located. Promotional pens are one of the most popular promotional items used by businesses today for the simple reason that they do indeed work at bringing in new business.