Cap Ventures forecast that the digital signage industry alone will be worth $2 billion by 2009 growing at a phenomenal rate of 50% in the US and Europe. Many of the established market players are delivering new digital signage solutions as to get a larger chunk of this already buzzing market. These highly targeted channels and retail television are proving to be effective weapon when it comes to communicating the brand proposition; today advertisers are looking one-one communication fragmenting the vertical market.

Any digital signage solution requires video displays (LCD, Plasma screens) the media players and the channel media management software. However the high price barrier owing to research and deployment has excluded many enterprises that would benefit from these new technologies. High prices and yearly license fees also prevents wider adoption of this digital signage applications.

However taking into its stride the plummeting display prices, cheaper broadband, and passion to deliver the best to its clients, BelWo Inc. a USA based turnkey digital signage provider has come with its range of software suite that allow users to easily create, manage intricate media networks. Based on user friendly windows XP interface these robust software operate in 24/7 situations with playback capacity of all industry standard formats, supporting FTP as well as network distribution. Highly scalable these software come with an advanced scheduling, timeline editing and is optimized for effective bandwidth efficiency.

If you are aiming to use a digital signage network for your next campaign it's important to look into your wide spread requirement, identifying the software scalability and extensibility to grow with your enterprise and flexible enough to integrate with your database component.