Simply creating carpets & rugs & making India a global champ in the home furnishing sector are not the only priorities that define the Jaipur Rugs role. Jaipur Rugs is one large family which considers its artisans, weavers & workers an integral part of this one big family. And, thus, the upliftment of these dedicated weavers is one of the topmost priorities of the company's development strategies.
To develop weavers and their family, Jaipur Rugs Company formed its social unit known as Jaipur Rugs Foundation in 2004. Jaipur Rugs Foundation is now involved in several economical and social programs of govt. and other agencies to uplift the quality of life of weavers & their families. We deals and works for the betterment of the carpet industry keeping the following goals in mind:
Work towards eradicating social injustices.
?Increase the standard of living of the weavers.
?Offering regular work & right payment.
?Promotion of new designs as per the international demand so as to bring more work to the weavers thereby accelerating income and prosperity.
?Working for the empowerment of women. Empowering women for us implies influencing strongly not only on their economic life (income and earning potential) but also their personal life (self-esteem and influence on family decisions). We give them equal priority on wage levels, participation in decision-making and labor standards.
?Upliftment of the weavers' community by creation of facilities which enhance the efficiency of the weavers through carpet weaving which in turn lead to the economic growth of the industry.
?Nurturing ancient legacies.
?Enhancing the skill of the workers through training and exposure.
?Non involvement of middlemen, making the weavers free from exploitation and under payment.
?Promotion of research for new technology to bring the Indian carpet weaving industry closer to the international market.
?Helping the weavers in becoming productive and contributing members of their communities.
?Providing prospects for the overall personality development as health, education, including children's education etc.
?Welfare schemes through microfinance which help the artisans get motivated for becoming financially sound and able to hold assets like their own looms.