Only when business gifts are matched appositely to the occasions they are intended to be distributed that they yield optimum result. The reason accounted is that different business events are attended by different sets of audience. Each of the categories have a separate demographic and psychographic profile that determines their response to particular business gifts. Therefore, it is of paramount significance that corporate gifts are chosen judiciously in accordance to specific occasions.

The different events where promotional products are disseminated are:-

Seminars: They are one of the hardcore business affairs that serve as a great platform for distributing promotional gifts. Audience from different business genre gather here and they can be catered all at once. The most suitable promotional articles for this occasion in context to the audience present are folders, planners and diaries, pens, and calculators.

Conferences: These business events are attended by clients and business executives from other organisations. Conferences are also held for internal employees to discuss on certain matter of business dealing. Promotional items that befit conferences are conference bags, paper products, computer accessories, and desktop items.

Trade shows: Significant business happening are trade shows indeed, for it is the audience who approach the brand and not vice versa. Here, a focused approach can be made because only those that are genuinely fascinated by the brand or curious to know about the products or services it offers, visit the store. Business gifts fit to be given away in trade shows are mugs and coasters, fridge magnets, umbrellas as they are generic appeal articles. However, to make a industry specific effect, promotional products related to the brand should be opted.

Charitable functions: These are special purpose business events. They are to associate a philanthropic image to the brand. Therefore, the business gifts should also be in tune with the very idea. Recycled products are one of the adept promotional items for they have the concept of environmental cause attached to them.

Kid's fair: This is again a highly defined occasion which are specifically targeted to the kids. Taking the audience age into consideration games, puzzles, confectioneries are the right promotional merchandise. Here, the aim is to bring the brand identity not only in the notice of children but their parents as well, for they are who have the purchasing power..

Company foundation day: Basically the internal employees of a business enterprise are addressed in company foundation day. They are gifted business merchandise for professional achievements, as awards for activities or for just being associated with the company. The corporate gifts appropriate are stress toys, keyrings, key chains, and mouse mats.

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