Internet has opened the gates of whole new opportunities for small business owners. An individual with just a PC and internet connection can start his web based business instantly. However there are some things which one must know to take full advantage of organic traffic opportunities offered by search engines.
Thousands of new pages are added on the internet everyday. It has become crucial to optimize the web pages not only for visitors but search engines. If you search for the term ?search engine optimization? one will notice half a million pages springing up. However most of the action is limited to first ten searches. Rarely does the user move beyond first page of search results.
Why will people search for your website?
The answer lies in savvy marketer's mind. A savvy marketer successfully anticipates the needs of the user i.e. which words user is going to use for his query. For example let's assume the keyword the ?search engine optimization?. As we know querying Google for the term ?search engine optimization? would have half a million pages vying for attention.
The savvy marketer successfully drives the organic traffic from search engines for the same keyword. How? As mentioned earlier the trick lies in anticipating the mind of the user. The savvy marketer knows the user would have three questions in his mind when looking for information. What? Why? How? Instead of using ?search engine optimization? as a keyword the marketer invents the keywords using: What? Why? How? He successfully sells his website with long tail keywords like what is search engine optimization, why the website must be search engine optimized and how search engine optimization works.
So next time you design your page you know what to do.