Keywords play a vital role in the process of search engine optimization. As such, keywords are regarded as the key component in the said procedure and are taken up at the time of the inception with due importance. Search information inquiries originate from keywords placed in the search engines that are why utmost care and tact should be used in choosing suitable keywords for any website.
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines. To be able to make the site perceived in the search rankings, the keywords must be of competent nature. Herein, an incorrect choice of keywords may destroy your entire seo performance even in the time to come. It is the selection of proper keywords that can make or break your future in search engine optimization process.
Mentioned below is the rough guideline while making selection of suitable keywords for a website
1.Website study: First of all, go through the website thoroughly by checking even the minutest details mentioned in the page so that there is not a single chance of omission of any point, which may require further enhancement. Make a note of all the important subjects, words and images of the website Next is the drawing an excel sheet containing a number of separate phrases using the related keywords. Check those phrases, which do not relate to keywords and omit them. From the web page. By repetition of this procedure, you will be able to get proper and suitable keywords in your list.

2.Relevance to the industry: Your overall knowledge of the industry is an essential part of the process. You must posses a rich idea about the particular industry type to which the website belongs to. As an alternative measure, external help from the experts in the trade may be sought to know your website industry.

3.Tools for keywords: Quite a number of useful tools are there in the web, which will give you assistance in judicious selection of keywords according to your need. The application of those tools is so easy that only on furnishing a single keyword or your website URL, you are able to obtain the related keyword.

4.Study Competition: A careful study of websites of competitors is a must and to be undertaken well in advance. Examine the keywords used by your competitors to aim at different pages. From this in-depth study of your competitor's keywords, you will be able to draw your own keywords for your website.

5.Popularity status: A highly popular keyword poses a greater amount of difficulty to obtain a good ranking for that keyword. Though it is not applicable for all sites, works true for the newly published sites definitely. So at the initial stage, it will be wise to select a keyword, which has very little resemblance with the keywords of competitors. But, at a later stage of your optimization process, when the site has substantial number of links and a position in the search engines, you can target the popular ones.