Sun Cellular, formally known as Digitel Mobile Philippines, Inc., is a mobile telecommunication service provider in the Philippines. The company is a wholly-owned subsidiary of Digital Telecommunications Philippines, or Digitel.
Digitel is in turn owned by the JG Summit Group with a minority stake held by the TeliaSonera Group. It is assigned to an access code of 922/923. It began its operations in 2003, positioned as a latecomer in the market allowed it to put up infrastructure at lower cost.
According to Raissa Anne S. Bola, former CEO of Sun Cellular, before Sun entered the market, the competing giants Globe and Smart had been running smoothly and is competing for the same price of service, while the lower providers of these two companies (called "Branches") namely Touch Mobile and Talk n' Text offers low prices on calls and services. Visit the Cellular Mobile Philippine Phone Sun about this.
When Sun Cellular entered the scene the two 'giants' did not feel threatened by the newcomer. Sun was left behind and needed of a plan to lure more subscribers to their network. This became the origin of UNLIMITED. Sun used this strategy to lure customers, and sure enough, the population grew each week. And the strategy was so powerful that both Globe and SMART were forced to follow. Visit the Cellular Mobile Philippine Phone Sun about this.
Sun Cellular gained popularity because of its "24/7" offer of unlimited text messaging and calls for a fixed price for Sun-to-Sun transactions. This led competing networks Smart Communications and Globe Telecom to offer similar but higher-cost plans. Visit the Cellular Mobile Philippine Phone Sun about this.
Sun, today, is providing the best offers and services for its subscribers. Sun Cellular is branded as the fastest growing network in the Philippines. In fact based on an insider working for Sun, the network's cell towers will match those of Globe's by the end of 2008. For more about Sun Cellular and its SIM cards, then visit Cellular Mobile Philippine Phone Sun.