When asked, most people cannot recall the name of the last seller from whom they bought something on eBay. Why does this happen? It is not on account of buyers lacking loyalty. It is only due to the seller's efforts being insufficient to establish the brand and identity on eBay; either because he or she is unaware of its importance or does not know how to go about it.

If you are an eBay seller, your brand represents who and what you are and more importantly, how you want to be remembered. Your brand comprises of not just one but multiple factors like the name you have chosen, the business logo and associated design elements, the layout of your sales page/listing, the business policies and customer service etc. If your return policies are customer friendly and you address customer issues immediately to provide swift resolutions, it goes a long way in boosting and establishing your brand. Your customers will come back to you again and again because you would be their favorite seller and every time they think of buying a product your brand would be the first to come to mind.

When trying to find out how to improve and build your brand, one of the best ways is to use your own experience. Try to remember YOUR favorite seller and analyze why the brand stands out, what makes you want to buy from the outlet. These are important questions that you need to ask yourself. Once you have answered them, take a careful look at your own listings. Read your policies minutely. It may surprise you to find that the way your listings look may not be in total consonance with what you intend to address with customers. This needs to be checked and corrected because it will enhance sales. You will be able to get higher prices for your products with more people happily buying multiple items from you. You will receive compliments from people about how attractive and organized your listings appear. This means you will be remembered and also referred to friends and family. Properly formulated/written policies also lead to fewer customer service calls and emails.

If you have the necessary skills yourself to do what is required, go ahead. For example your logo, which has tremendous power to help create a strong brand image for your business may need re-designing to make it unique, simple and unforgettable. However, if the area requiring change does not match your area of skill, it is best to seek professional help.