Promotional pens are a great way to advertise your business and get an extended return from what you pay for them, but it can prove tricky at times to figure out exactly how much of your advertising money you want to spend on ink pens. Obviously you won’t want to be spending a large part of your advertising budget on promotional pens, but approximately how much should you invest in them? While it will largely depend on the size of your business, you other advertising plans, and the plans that you have for distributing the pens, the following information should help you to develop an estimate of how much you’ll need to spend in order to get the most from the promotional pens that you plan on buying.

Judging Based Upon the Size of Your Business
One way that you can begin determining how much of your advertising budget should go toward promotional pens is to take a look at the size of your company and determine how much business you’re trying to attract with your promotional efforts. If you are trying to maintain a more focused advertising campaign to bring in a limited amount of clientele, then you would likely want to spend much less on promotional pens. On the other hand, if you were wanting to bring in as many potential customers as possible then you would want to increase the amount of pens that you purchased so that there would be more pieces of advertising in circulation to potentially reach new customers.

Considering Your Overall Advertising Strategy
Obviously, promotional pens aren’t going to be your entire advertising strategy. There may be some parts of your overall advertising plans that will require a much larger section of your budget, and you should do what you can in order to make sure that major advertising projects such as that receive the funding that they need. You can always work in the cost of the promotional pens later after all of the major and high-priority expenses have been taken care of, and since they are an “anytime" sort of advertising form you can purchase larger amounts when you have extra money in your budget so that you can go longer without needing to buy more.

Distribution Plans
The way that you’re planning on distributing your promotional pens is another major consideration in regards to how much of your advertising budget you should put into purchasing pens. If you’re planning a specific distribution type such as including pens in mailings or packages, then you can purchase according to how many you will need to complete the mailing. If you’re wanting to simply make them available at a variety of different locations, however, then you’ll want to have a larger amount of pens in stock so that you’ll be able to replenish your distribution points once they begin to run low. By figuring out how many promotional pens you want to have, it can help you determine how many you should order and how much of your advertising budget you’ll need to try and spend on the pens.