More than your name and contact information, your business cards convey a very strong message of who you are and what kind of business you are in. It takes a lot to create that perfect card for your business. Even if you do online business card printing, you have to make sure that the end result embodies everything that you stand for.
The most basic guideline when starting your business card printing job is to create your design according to the identity you would want for your business. This is where your particular brand comes in. More than your company's name and contact information, your cards should be able to reflect your company's image. This then is the most common mistake made when business card printing. You should avoid creating a design that does not speak of your brand and corporate identity.
Other mistakes include the following:
Use of low quality paper - It may save you money but low quality paper definitely gets you a very unprofessional image. It looks cheap and it rubs your clients in a different and uncomfortable way. Low quality paper gives you that rough-feel texture, and you would not want that to rub off your image, right? Not only that. Low quality stock also softens and eventually melts with water. You would not want your clients to always feel fear every time your business card gets near anything liquid.
Use of design and logo that do not match - It is a no brainer. Your design and logo, and any element you have in your business cards should match. Any business card printing company worth their salt knows that. If you want to be professional, you should look it, especially in your business cards.
Most businesses commit this mistake because many use a common template, particularly made by most online business card printing providers, which match a generic design. If you want to be consistent in both your design and logo, might as well develop something that would reflect your unique qualities.
Use of too many colors - Remember that you are writing on a very small piece of paper. Too many elements would only make your business card seem too crowded. Too much color can also be offensive because it may look like you are screaming at your clients at the top of your lungs. Just remember that too much too many is bad for you. Two color shades is enough to match that of your logo.
The logo is bigger than everything else - The logo is important but not too much that you forget the main purpose of your business card- information about you and your company. All the elements should blend well to create a perfect harmony. That way, your readers would find it easy to contact you for that very important sale.
So remind the next time you hire a service provider or even an online business card printing firm, of these common mistakes. One too many errors could definitely spoil your business cards.
However, do business cards really hold well against the challenges of the changing times? In this modern era of mobile phones, PDAs, e-mails and other electronic gadgets, how does the business card remain steadfast?
Business card printing is here for the long run for the following reasons:
1. Business cards entitles a relationship based on trust. Wherein the physical presence of a business card as a material leaves an imprint, something that is tangible. It breaks the barriers of indifference which can hinder in building networks or connections.
2. Business cards, like most printed materials, holds some weight to it. It hold the pretext that anything printed carries relevance or of importance.
3. Business cards are customary. There are even ceremonies required in certain cultures upon exchanging and receiving business cards. Business cards are not accessories. It acts outs as a symbol or channel that further cements business relationships.
4. Business cards are still the most widely recognized material that offers not just contact details but a formal and commonly understood gesture.
It automatically instigates a welcoming or accommodating wave with regards to doing business.
5. Business cards conveniently stacks up all the needed details in its compact frame. Making it more handy and portable than modern gadgets.
6. It advertises and promotes one's services or products easily. Likewise, business cards can also be designed to be an aggressive print material through the use of use various concepts on design and such.
7. Business cards effectively makes you and your business known for, as a print medium, it commands an eye-catching design that people can easily remember. Unlike the register of pure numbers, a great business card design, its actual feel and color can make it all the more memorable.
Business card printing, though it is pitted against technology, benefits greatly from it. Business cards designs can be optimized to suit your tastes and your intended styles with the use of the latest technologies. It can, especially, be made over through custom printing.
Your most demanding details or intricacies in design can be fully captured with special jobs or spot coloring. Spot colors call for the most accurate colors possible on your prints. If you are readily identified for your signature color, then this is the best way to go.
Pre-blended inks can be bought to specifically match the colors of your brand or company. It would emphasize and distinguish your business cards from others and contribute greatly in promoting brand recall. As a result, it would not just create stunning, full color prints, but one that is distinct and engaging as well.
Professional printers offer other materials to be used in business card printing. This includes plastics and magnetic cards.
Although the above mentioned cards are more hardy, nothing equates to the elegant appeal of business cards printed in quality paper. Plastics and magnetic cards may bend without altering their appearance and they may stand up to some of the most damaging elements encountered by ordinary business cards, but they just aren't the same.
Call it old school, but there is something nostalgic and intimate about business card printing that plastic and magnetic cards fail to imbibe. Nevertheless, there lie the variety offered in today's world. If it the material communicates your own insights or values, then using a plastic or magnetic business card would be all for the better.
Business card printing and business cards are found on the most basic level of human interaction, a simple hello, a simple introduction. Now, what would like your business card to say?
Both Ronald.varghese & Maricar are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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