Fresh leads are vital to your business' success. Often times marketers find it difficult to acquire fresh leads and try different things including purchasing them from vendors, asking for referrals, etc. but it actually can be rather simple to acquire fresh leads and it can also be done for free or at most very low cost.

One of the most powerful methods is the use of solo ads in Ezines. An Ezine is an online publication that has a specific focus. The word "Ezine" is a combined form of the words "electronic" and "magazine". These publications are submitted to the publishers list of contacts on a frequent basis often times as frequently as a couple times a week. This could be every week, two weeks or monthly.

A solo ad is precisely what it says. It is an ad that goes by email all by itself with nothing attached to it. If you've ever noticed, in an email ad there are sometimes ads at the top and bottom of the main ad. A solo ad will NOT have those, so there is nothing to distract the attention from your advertisement. Your ad is the only one the receiver sees. This increases your chance likelihood of a click and a conversion.

Solo ads can be of varying sizes. The ezine publisher will provide you with the exact guidelines as to how your ad must be formatted. Usually the number of lines and characters per line are the main concerns. Many of these can be purchased for a minimal investment of a few dollars but our focus is on no cost methods. So how does this apply to solo ads?

Most Ezines will offer subscribers a "Paid to read" option. For reading emails sent out you receive a little cash or points. This can be saved up and used towards a free ad sent to the entire subscribership. Hence, you get a FREE solo ad that will be seen by a great number of people that already have an interest in what you offer.

By putting your opt-in form inside the email, you could essentially get a couple hundred or more FREE leads. These leads are not only free, but laser targeted due to the fact that your ad is probably focused on the theme of the Ezine. Since we are using a funded proposal, you also stand to make a little money off of this free ad.

All you need to do is join a few Ezines and take the "paid to read" option. Then just read some ads. Save up your points or cash and use it towards the purchase of your ad. Essentially, this is a free ad since you have earned the right to send it rather than pay for it outright. Add the fact that the leads attained are targeted and you are in a win-win situation. There is no way you can lose here.

The ads you read may also yield something you haven't thought of before that could enhance what you already do online. All successful marketers are on the lookout for anything that will enhance their businesss. So you get to scout the Internet while earning free ads to thousands of subscribers AND getting free leads to boot.

What could be better for any business? This is a win-win-grow scenario for the serious marketer.