What do you think, are there more people starting a home based business looking for extra money, because the compensation plan and the opportunity is something that they have to take advantage of, or are there more people who are so excited about the benefits of that product and/or service that they want to know more about the business behind the product and/or service?

Which of those people would you prefer in your business? The ones who follow opportunities or the ones who have benefits of the product and/or service? I think you know the answer.

If you want to start your own home based business, you first have to figure out what the products or services are. If it's health and wellness, use it first for a couple of months. If it's a marketing product, learn all the features they provide. Don't look yet at the compensation plan or other opportunity materials. I know it is hard, because you know you can earn a lot of money with this product and/or service.

There are a couple of reasons why you have to do this in this particular way:

1. You MUST position yourself as the expert of your product and/or service. You can only do this by experience and knowledge.

2. Then, you can master prospecting one on one on a cold targeted lead.

3. Then, you can master closing one on one.

4. Then, you can make your own presentation about the product and/or service.

5. Then, you can teach others in your downline to master step 1,2 and 3.

When you start marketing your product and/or service, begin with the telephone. It is the most cheapest way, and the best training feature in the whole wide world. After you make some money with the phone, you continue with advanced marketing techniques.

95% of the people in networkmarketing fail, because they don't lead with the product and/or service, but with the opportunity. And believe me, a lot of opportunity-based companies are starting every day.

Ok, you started your home-based business and you are leading with the product and/or service. You are really enthousiastic and excited about the whole concept, you just want to talk to everyone. Everybody around you have been so many times recruited by you and now they're sick and tired of all your talking about your new opportunity. As long as you don't like to sit at the picknick table outside with kids under 15 (they don't have wallets yet so you are not a threat to them), you have to know how to market your product and/or service.

There is only thing what you have to do as a marketer. Find the people in the desert who are DYING to get some water. Not just a little bit thirsty, send them back in the desert until they too are dying from thirst. Look for people who have a Need, Want or Desire for whatever you market. And there are plenty of them, no matter what you are marketing.

Copyright (c) 2007 Richard van Beek