In her hard hitting report, The Renegade Network Marketer, Ann Sieg touched on some pertinent points about why most people fail in MLM after being given the impression it's their secret to fame and fortunes.

What many failed distributors didn't understand was that network marketing is just a vehicle to success. The real secret actually lies in how you market your business. The real truth is - the marketing needs to be put back into the network.

The internet has opened up a grand canyon of opportunity for savvy MLMers who have recognized how powerful a tool it is in generating targeted prospects. Forget the 3 foot rule where your upline teaches you to make a list and invite them to a meeting at your home within 24-48 hours. Yes, this may have worked well in the days when there was no internet but it really is just hit and miss prospecting.

Targeted Prospecting Is The Key

Let's take a look at some of the methods you can use to improve your chances of attracting targeted leads to your MLM business.

- Article Marketing is a powerful way to get visitors to your blog or website. As a tool for attracting prospects in network marketing it's very powerful. The key is writing on different topics related to the industry such as prospecting itself and submitting it to various article directories around the web.

- You need to attract prospects with something of value such as a free report. If you haven't got one either write one yourself or have one ghost written for you.

- Your site should have an opt-in list on it for people to subscribe to. Once they get to your site, your free report is the incentive for them to opt in. You could also invite them to subscribe to your newletter which they'll receive on a regular basis and will be full of useful information.

- Once you have them on your mailing list you need to start training your prospects. How? With information they view as valuable. You'll not only develop a relationship with them but you're also building your own credibility.

- As a Renegade Network Marketer, you need to lead with good, valuable information first instead of hitting them straight up with a sales pitch. It's what's known as pre-selling.