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[B1044]Business Internet Marketing Small

by Michael Fleischner, Mic

Marketing Experts Start with Google

I have seen various statistics, but one thing is clear, Google is the dominant player of search - commanding approximately 60% of all search engine traffic. Ask any marketing expert where he or she would spend their search engine optimization efforts and they will undoubtedly say "Google". Do what you can to rank well on Google. As a result, you will see results on other search engines as well.

One of the simplest Internet marketing secrets you can put into effect immediately is to register your domain name for 3 years. Many individuals who begin a web-based business register for one year only. You must realize however that Google is in the business of generating quality results from legitimate businesses. If you're an established business, chances are that your web site has been up for more than a year. Google likes to see longevity and commitment. If you plan to be around for some time, register your domain for three years and show Google that you're in business to stay.

Optimize Your Home Page for a Keyword Phrase

You have to use the right keywords if you want your website to appear at the top of any search result list. This can be tricky because most single key words are very competitive. What to do? Another internet marketing secret is to use a keyword phrase, not just a single keyword. Additionally, you want to find a keyword phrase that isn't very competitive but generates a decent level of traffic on a daily and monthly basis. To do so, follow these simple steps:

1. Visit the overture search tool at http://inventory.overture.com/d/searchinventory/suggestion/. This tool shows you how many individuals typed in a particular search term for the previous month.

2. Type in your keyword and notice other keyword suggestions. Select a number of keyword phrases to evaluate. The higher number of people searching on a keyword phrase generally means that it will be harder for you to get top placement for that term. A good number to shoot for, in terms of monthly keyword phrase searches, is about 1000 - 2000 per month.

3. Go to http://www.google.com and type in the keyword phrase(s) you've selected one at a time. After entering each, notice the total number of results listed in the upper right hand corner after your search. This is the number of web pages that are also associated with this keyword phrase. You want to find the keyword phrase that commands the highest number of monthly searches (step 2 above) and the least number of competitors.

On Page Optimization

If you are going to rank well for any keyword phrase, you need to effectively manage your on page optimization. Specifically, your use of H1 and H2 tags, page title, alt images, bolded text, italicized text, underlined text, and keyword proximity. The Internet marketing secret here is to copy your competition and do things slightly better. To do so, type in your keyword phrase in Google and visit the top 5 sites listed individually. Select "view source" in the Internet browser window you're using for each site and see what your toughest competition has done.

*Have they included the keyword phrase in their page title?
*Does the keyword appear in bolded text only once?
*Italicized text one? Underlined text only once?
*Does the keyword phrase appear in the first 25 words on the page? The last 25 words?

You will need to copy what the best websites for that keyword phrase have done and improve upon it. You don't need a marketing expert to show you how to do what I've just described, simply copy the best and evaluate each point noted. Shape your site to appeal to Google and other key search engines.

Off - Page Optimization

The final Internet Marketing Secret you must learn is the importance of off-page optimization. This refers to the number of links pointing to your site, the PR rank (stands for Google Page Rank) of the sites linking to you, and the Anchor text of the link.

There are some simple things you can do to begin developing an aggressive link campaign for those sites that link to your competitors - for the keyword phrase you've selected. The best advice I can give you however is to research SEO and link building software on the Internet. This will allow you to make the most of your time and target the best sites to improve your link popularity.

Building your link popularity is an arduous task and in my opinion difficult. I've certainly learned over the last few years that your effectiveness in this area is ultimately determined by the tools you use and effort you exert. Take my word for it, you don't want to build your links manually, you'll never get ahead - so research options on the Internet.

Once you begin developing links, you'll need to monitor them on an ongoing basis. Keep in mind that you will often have to provide a link on your website to the third party site. Be sure to create a links page where you maintain your link exchanges and monitor it regularly to insure that third party links to your domain still exist. If removed, you should remove your link as well.

The Internet marketing secrets shared in this article are essential for improving your search engine results. Take your time and implement each one in a controlled and disciplined manner and you will see your rankings improve.

When doing the internet marketing business, becoming a joint venture or JV partner is an option. It is not going to be easy being a joint venture if you haven't acquired the savvy in handling giveaways. A balance must be made between giving away and maximizing your profits subtly and effectively.

Here's some information if you want to join as a JV partner. This is where you will donate a gift that you will give away in exchange for people subscribing to your list or your newsletter. The first thing to do is donate a gift that the majority of the visitors coming to the site are going to want to download.

If they don't want the product or giveaway, they're not going to click on your gift and it clearly misses the purpose. The better is the gift that you give away, the more responses you're going to get. That is what will help you build your list faster.

Also, if the gift donation is not your own product, make sure you have the right to give it away. If you open a product a lot of times there will be a license in the front and it will tell you what your options are.

Whether you have the right to give something away or not or whether it's just to be sold, know your rights accordingly. Make sure that this is a gift that you can give away if it's something that you had that has resell rights. But not all resell rights are the same. So clear this up right from the beginning.

Place a description or an ad in this giveaway for full benefits like a classified ad. You want the people to know how this is going to improve their business if they were to download you're product or how they will benefit from it.

Make your capture page almost like a sales letter. Don't just send them to a form to fill-out because lots of times when you have your description of your product, you don't get much more that what a classified ad will be. Go into and expand on the benefits that they're going to receive.

While you're at it, make sure that they fill out your form and give you their email address and their name. You can even add bonuses at this time. You can add bonuses that are unadvertised on this particular page so that it'll make them more apt to opt-in to your list.

Make it single opt-in and as easy for them as possible. Don't make them work their tail off to get something you're trying to give them because after a while, they'll get tired and they may not even get to your list. They'll be getting tired of downloading products.

It is also vital that you place the gift download information in the email that they're going to receive because that ensures that you're going to get a valid email address. So when they go and check their email, they have to go there to get the gift. You don't send them directly to a download page or to a download link.

When they fill-out the form they're going to go to another page because there's a redirect on the form. Tell them that they have to go to their email to get the download information. Don't let them guess where the information is at.

You can also put a bonus or a one-time offer on your thank you page. That way you can possibly even make some money while building your list.

Article Source : Pg. 5

About Author

Both Michael Fleischner & Joel Christopher are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Michael Fleischner has sinced written about articles on various topics from Cover Letter, Banner Advertising and Search Engine Marketing. Michael Fleischner is a with more than 12 years of marketing experience. He has appeared on the TODAY show, Bloomberg Radio, and more. Visit h. Michael Fleischner's top article generates over 49500 views. to your Favourites.

Joel Christopher has sinced written about articles on various topics from The Internet, Network Marketing and Marketing. Joel Christopher is a best selling author, speaker and mentor, known worldwide as The Masterlistbuilder.To find out more on how you can triple your leads, sales and profits. Visit. Joel Christopher's top article generates over 201000 views. to your Favourites.