Taking time to pick out the perfect luxury watch shows your loved one you care deeply for them (not just that you want them to turn up on time in future!). You shop around between jewellers and watch suppliers, choosing between the multitude of styles that are now on offer, in the hope of finding one that will reflect your partners personality.

If your partner is a sports fanatic you can find a luxury watch to blend in with his motoring, golfing, diving or yachting pastimes. In various sizes, these luxury watches come with facilities specifically aimed at the sport in question.

For the partner that prefers classical timepieces, there are luxury watches that will reflect this. They never go out of fashion and will look great with any outfit.

Once you've picked a watch face that does all the things you need it to, there will be alternative dial fabrics to decide on. Will it be striking black, brilliant white, pearl, silver or, in fact, any colour? You then have to choose a strap. Will you opt for rubber, leather, silver, platinum, steel, gold, white gold or rose gold? The choice is never ending.

When it comes to choosing a luxury watch for a woman, the choices go even further. On top of all the above choices there will be bracelet styles or strap, jewel encrusted, tiny watches, practical watches, sports watches again, round, oblong, square or oval watches. Get it wrong and you could be for it!

Luxury watches will stretch your bank balance by anything up to six figures. Of course, this will never be wasted money. A divorce clause might be worth thinking about though!

Picture your loved one in all their finery, out to a function, rubbing shoulders with the elite of this world. As the sleeve of his evening suit rides up mid-toast would he want to be embarrassed by a bad decision in the watch department?

There he is, in a top level directors meeting, discussing how well the business is doing. Should this not be reflected in his luxury watch?

Whatever the occasion, a luxury watch will do more than compliment an outfit - it will actually make or break it. An elegant timepiece of high quality materials that has precision movements and perfect accuracy will never let the wearer down. They're lateness will never be blamed on anything other than their inability to manage their time.

And it's not all about the wearer. Consider what giving a luxury watch as a gift says about you. It communicates the fact that you care about what they want, about what they need, about all the events going on in their lives and how they look. It shows that you care enough to give them a gift that will last a lifetime and can be handed down through the generations to children and grandchildren.