Business cards and greeting cards almost go hand in hand when being used for marketing and business purposes. With a few exceptions. One is bigger than the other, and needs a postage stamp in order to get to it's desired location, as opposed to the business card which is handed directly to a person or dropped into a fish bowl in the hopes of winning an office party.
Here are a few tips on how to use the business card and greeting card as a sales and marketing tool.
The Business Card
This tip is not just about what you can do with your business cards, it's about what you can do with other peoples business cards once you receive them.
A business card is normally exchanged before, during, or after a conversation you have with a person. The next time someone hands you a business card, try to remember something positive about the conversation you had, perhaps something personal the person might have said.
Than write it down on the business card so the next time you call them or see them, you can bring it up again.
I once had a business relationship with a person who is now a friend of mine. We met at a business card exchange, as we stood talking over our coffee and donuts, I mentioned how I loved boston creme donuts. Without my knowing, he wrote that down on the business card I gave him, and every time he and I got together, he made sure to bring along Boston cr'me donuts. It wasn't until later that he told me his secret.
People are impressed with things you remember about them, it makes them feel that the conversation the two of you had was important to you, and it will give you credibility.
This is a great way to strengthen your business relationships in order to obtain referrals.
The Greeting Card
In this day and age of the internet, we seem to have lost the personal touch we once had with one another.
Most of this personal touch has been replaced with e-mails, e-cards, fax machines, and cell phones.
Don't get me wrong. I'm all for progress.
That being said, don't ever underestimate the power of a hand written note or card, it speaks volumes and means a lot to people.
Have you ever heard of someone deleting a Hallmark?
Keep a Rolodex or tickler file handy of all your customers upcoming birthdays, anniversary's, and special occasions. Send them a card with a hand-written message on the inside, they will love the fact that you remembered them at a time that is important to them.
The same goes for holidays, and don't forget Arbor day. When you send the card leave the business card out, don't give the impression that this is a sales call, at times like these it is important for your customer to understand that they are not just a statistic in your data base.
Also, keep your eye's and ear's open just incase your customer looses a loved one or a pet. Send them a sympathy card. They will appreciate the fact that you have compassion.
Well, the very enjoyable concerns are about to begin nagging in our brains - Christmas presents for our friends, relatives and beloved ones. Nevertheless, the thing that gives fun to one person make another person work harder than ever. As everyone knows knowing what you are doing and having experience shall help you win your section of the market. So, what may the vendors expect from this year's holidays? Though, Internet becomes a more vital part of our lives, the essential shopping boom will be in offline supermarkets, that is caused by a number of reasons we will discuss further. Supermarkets can aspire for up to 470-480 milliard dollars sells in November-December, and online shopping can aspire for about seven percent of amount, that constitutes up to thirty milliard dollars. Among the two months of booming sells the most difficult days with top amounts are November 24th, December 13th and 23d. Get prepared for this period , get ready your employees and make ready your shops for them. Shopping sprees will be crowded by 70 percent of buyers, whereas the other thirty are more precautious and made gifts purchases in October or even September. What stuff shall be in demand before Christmas? Our specialists know the answer. Jewelry will be most demanded (23-25 percent), electronics, watches and clocks, entries to different evenings and toys. For those who sell online it would be good to take into account that greatest part of online shopping is made from offices, not from homes. That's why pay more focus to daylight visitors rather than sleepless visitors. As well, try to eliminate the main drawback of online shopping - the inability of viewing the stuff from all sides. Also, remember that Internet sells have their pluses - 24 hrs working day, no tired personnel, anonimity is one of the most essential factor with some stuff. As for no crowd and no rush is a great advantage. Try to make use of all your strong points completely. Make available more pictures from various angles, describe technical options in more detail, use video and audio files. Let's make a summary what can be done not to allow the watch online shop miss this year's season.
1. Give additional funds for web ad during these months.
2. Run a test of your resource to be sure in its every day work and possibilities enough to manage big number of visitors.
3. Delete all that may distract from products.
4. Hire online customer care, even if just for day shift, so that buyers could talk to someone in the real time.
5. Announce about season discounts for Christmas.
6. Go through all photos and remove those of poor quality and take new ones from other angles.
7. Make a couple of videos, so that clients could study the product from all angles.
8. Organize fast shipping.
And at last, but not least, value each buyer, because the average amount he's going to pay during Christmas shopping is 730-750 usd.
Both Pooja Gupta & Mathew Petrenko are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Mathew Petrenko has sinced written about articles on various topics from Yoga Practice, Cars and Escort Services. Brenda Foxworth is a scientist in Internet marketing and author of many articles on . For more information browse our site. Brenda Foxworth is a contributing aut. Mathew Petrenko's top article generates over 301000 views. to your Favourites.