When looking for the best online advertising company that will provide you with the most responsive advertising for your particular niche at the most reasonable cost, a lot of research is needed to be done. Research shouldn't be frightening though, the more you do it the better your results will be and the less time will be involved.

So, let's get started with the largest advertising company on the Internet, Google. Google has what almost everyone is familiar with and that is adwords or better known as pay per click ads.

Basically you just open up a google account and create an ad campaign with your keywords. Then you select the bid price you are willing to pay for each click on your ad to deliver a potential customer to your site.

Here is where it gets a little tricky though. If you bid too high it will land you in a top spot for your keyword but the costs will quickly become way too much for a good ROI. Ad words can become expensive if you don't know what you are doing so you might not want to start with that if you are new to it. If you have someone to guide you through the process of selecting keywords and bids for each phrase, you may want to try an adwords campaign.

Classified ads are a great way of getting exposure to your website if you are doing them the right way. A well written classified ad with your main keyword in the title and throughout the ad body will get indexed quickly by the search engines getting you traffic.

It would be best to use a highly ranked classified site like US Free Ads. Make your ads keyword rich with your main keyword in the title of the ad along with having it in the ad body four or five times as well.

One of the keywords that you include in thebody of your ad should have a hyperlink to your site. Also you should bold your keywords wherever they show in the text of your ad. These classified ads are very well indexed and will show up in the search results very quickly.

These are a great way to draw traffic to your website so you should consider doing a classified ad every day, some using a different set of keywords so you will show up in a number of different searches.

Safelists are another means of advertising that can be effective as long as you choose a list with a lot of members. You should also contact some those members to find out how well their emails do in that particular safelist. Then simply purchase a onetime solo ad from the safelist to try it out for yourself before joining and upgrading.

The trick with safelist marketing is to have an email that not only grabs the readers attention but is riveting enough to make them read through the entire message and click on your link.

Here are a couple of tips.

1. Your subject line should be one that creates curiosity without giving away the content of the message.

2. The opening paragraph should also create enough curiosity to get the reader to continue reading to the end of the message

3. You should close your email with a call to action, what do you want the reader to do? Be direct here.

4. Always include your contact information along with a - P.S. with a special offer for something free. People like free stuff. Maybe offer an ebook or special report on your subject matter.

The types of online advertising companies that I've covered in this article is by no means close to all the different methods and variations of advertising that any online advertising company will have available, but it is a starting point that will get some traffic to your website and sales of your product or service.