Lets look at the search engine ranking you are looking to get to your site for example if you are looking to get to a number one listing under the keyword ?Internet Marketing' in Google. Is the target you are aiming at a Goliath? As in a lot of well established competition?

I know David won the mythical battle, but wouldn't it be better to have the best odds possible?

A website Link building Strategy with focused keywords, which is achievable, is going to bring a focused visitor ready to buy rather than untargeted "traffic for ego"

To do this properly you need to research the words you think that you most likely customer and research the competition in this area.

And also look at the facts about the top listed websites:

1. What page rank does it have?

2. How many links does the site have pointing to it?

3. How many pages does it have listed?

4. What type of site is it eg: Normal, Blog or Wikipedia?

5. Does it exchange links?

A search under the term "internet marketing" ? shows all the different types of sites mentioned above- the competitive terms are good for showing what works.

Some webmasters say that you should vary the "Anchor text" ? this is the text that displays in a text link on another site, linking to your site. Some webmaster software programs automatically insert the same text in every page they display.

Lets look at a real time example:

1. Search for "Reciprocal Link Software" without quote marks, in Google

2. You should find the program Autolinks Pro

3. Go to the demo version

4. You will see that the software generates pages, with the text "Reciprocal Link Software" in every page.

Now that's the same text, on every page, of every site, of every user online. Now there will be others that will link with something different, for example the domain name, but the majority of the links say what the site is about. That's logical enough for both Humans and Google!

Seeing a number 1 ranked website out of 1 million results, on a focused keyword site is enough proof for me what works!

From here you need to develop a conclusion. Focused 2 ? 3 words that helps you avoid taking on the Goliath's of search engine results. The more targeted the visitor, the more likely he is to stay and take the action you want.

This is not to say that you cannot take on a Goliath, there just needs to be and understanding of the effort of time and resources of taking on a giant! Understand the battle field!