You may have heard the term outsourcing, but you aren't really sure what it means. Most people understand contracting and think that outsourcing is just another name for contracting, which it is not. They are two different things. The difference lies in control. If you are contracting for a service you have the control, you explain exactly what you want, when you want it and how you want it done. When you outsource you tell the person or organization what you are looking to do but they have the control over how it is will be accomplished.

If you were to ?contract? with a company to sell your product it would be on your terms. You would be saying ?here is my product, I want X number of associates working to promote it, I want to charge X number of dollars of which I will get X percent, the affiliate will get X percent and your company will get X percent, and this is how and when I want it done???

When you outsource your product to ClickBank you are basically saying ?this is my product, I want it exposed to as many people as possible?, and ClickBank would then be responsible for handling your product in a manner that would accomplish that. They would set the price and use their resources in the way that works best. They would have the control over when, where and how. They do allow you some say in what you might want for your retail price and how much commission you are willing to pay the affiliates, however, all other decisions are theirs to make.

One of the big benefits of outsourcing your product to ClickBank is that they are going to do all the work from supplying the access to your website for their affiliates, to handling the order and paying everyone including you. You don't have to deal with paperwork or tracking orders and paying the affiliates. Compared to many types of advertising the cost to outsource to ClickBank is relatively small especially when you factor in that it costs you little to join and after that you only pay when there is a sale.

You could if you wanted sign up with ClickBank as an affiliate as well as a vendor. You could then add a product line designed for affiliates garnering affiliates that you refer to ClickBank, which would pay you commissions thus increasing your income.

Another benefit is that you are putting your product in the hands of people who have a lot more resources than you may have on your own.

The only real drawback comes if control is extremely important to you. If you are the type of person who has to have the last say in the who, what, where and how then outsourcing is not for you. If your objective, however, is to get your product out in front of as many people as possible, with as little added work for you as possible then outsourcing is the way to go.