However, if you have not bought any information products from the internet before, this could be a challenging task. Why is it so difficult to buy any information products from the internet? If you ever read the various sales letters before, you will know how attention grapping they are and you will be spoilt with bonuses and money-back guarantee. It is always so tempting that after reading the sales letter, you will immediately pull out your credit card and give it to them.
No matter which group you belong too, the question you must ask is, how true and reliable is the sales letter? Even with the money back guarantee and the various testimonies, should you be taken in?
As a consumer, firstly, you want to buy things that are useful and secondly, you want to buy things that can perform according to the claims in the sales letter. After reading the sales letter and you are convinced to purchase, I believed that you do not mind investing. After all, this is what you are looking for. The last thing you want is to have a useless product and it does not deliver what was being said in the sales letter.
Even though there is a refund policy, it will still be a waste of your precious time to download, try out and finally find out that the product does not live up as it is claimed. As mentioned, since you have decided to invest, money is not so much of an issue; it is the time and effort trying out the product that is frustrating.
At times, some sellers are also reluctant to refund you unless you give them your reasons. This is also frustrating as it is not stated in the sales letter that there is a condition for refund. However, since there are too many frauds in the internet, the seller has to be careful as well. Whatever the case may be, I believe that you do not feel good either to ask for a refund. Even though it may be a genuine case, you might be seen as a cheat. Why go through all the agony?
Buying information product is not like buying physical products where you can feel, see and make judgment. For example, if you want to buy a book, you can go down to a bookstore and read the preface etc, but for an ebook, you cannot. So, your only source of information that can help you to decide is the sales letter.
So how to avoid such pitfalls when purchasing information products from the internet? The answer is simple, since you are buying from the internet; the answer will come form the internet. There are so many forums where you can go and read on people's views on the product that you intent to buy. Just key in the name of the product in the search engine and it will take you to some forums where there will be discussions about the product.
Read the reviews in the forum carefully and use it to make a judgment. To be fair, some products works for certain people while some do not. So you have to take both positive and negative remarks carefully. Best still, join the forum and ask question directly from those that have used the product. I believe you will get some very useful answers.
Spending time finding out the creditability of the product that you intent to buy will eventually save you time, effort and money. Do your research first as it does not take you long to find out. To be on the fore front on the development of information product, you are encouraged to browse and to join Discussion Forums.
To be a successful infopreneur, your information must appeal to any one (or better still, more than one) of these very important emotions:
* Fear * Greed * Vanity * Lust * Pride * Envy * Laziness
These are powerful emotions. Yes, they are 'negative' emotions - but still, they are important. Let's look at a few case studies and examples of infopreneurs using these effective hooks to sell info-products.
The 'Fear' Hook
Do you play the stock market? (Or to put it more euphemistically, are you an 'investor' in stocks and shares?)
If so, you probably subscribe to magazines, newsletters and membership services that give you stock picking tips and advice. These are information products, and those selling to you are infopreneurs who often harness their marketing to the emotion of fear.
When you have cash invested in stocks, what are you afraid of? A market crash!
And what if I could teach you how to predict or foresee a coming crash - before it happens. Or show you how your portfolio can be guarded against a crash, even if it occurs before you cash out. Isn't that information you would love to own?
I've just played on your fear. Fear of loss. Fear of being caught unawares. Fear of being trapped, financially crippled, going bankrupt.
The 'Vanity' Hook
Imagine you look and feel like Marilyn Monroe in her heyday - and are as old as her too. Your friends envy your timeless beauty, your unwrinkled skin, your nimble agility, your bright smile - while sadly comparing it with their own pot-bellies, arthritic fingers and asthmatic wheeze when climbing a few stairs.
Now what if you wrote a book showing them how to reverse the aging process, look and feel young again, recapture their youth. Teach them how to look like you, even if they are older, weaker, less healthy. Paint a rosy picture of a future where they enjoy years of glowing good health.
Will people buy your book? Sure, they'll be lining up all round the block, waiting with cash in hand.
Because you appealed to their vanity.
The 'Laziness' Hook
You might wonder just how powerful a trigger laziness could be.
A friend of mine wrote a popular book and sold it in electronic format. It taught people who worked at computers, spending hours every day sitting in front of their machines, a simple set of exercises to keep them fit... without getting out of their seats!
It sold like hot-cakes... because it appealed to the buyers' laziness. Get fit while you sit. It just doesn't get more attractive than that!
Each of the triggers listed above has similar potency in eliciting a response from prospects. Often, infopreneurs tap into a product idea that appeals to more than one of these emotions, dramatically increasing the profit potential of their creation.
So as part of your niche research as an infopreneur, see if an information product based on your experience and expertise will help solve a problem or provide a benefit - while appealing to one of the 'hooks' above.
Prepare a list of potential topics you can cover. Make a note beside each idea, about which emotions it appeals to. Later on, when you start looking for a niche to start working in, this will become a major determinant of your final choice.
The information product that appeals to the most people will be the one that can pull the most 'triggers'.
Both Rose Mary & Gowri Cumba are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Rose Mary has sinced written about articles on various topics from Gardening, Affiliate Programs and How to Sell on Ebay. Rose Mary.Freelance Writer on Various Interest Topics and Specializes in Internet Marketing.Discover how you can discuss and get advise on your internet business with 100-person team of marketing experts at. Rose Mary's top article generates over 6600 views. to your Favourites.
Gowri Cumba has sinced written about articles on various topics from Online Business, Affiliate Programs and Online Business. Gowri Cumba has built many profitable online information resources, and shares powerful tips to help you also build wealth from infor. Gowri Cumba's top article generates over 4400 views. to your Favourites.