Web site marketing, like all forms of marketing is about attracting clients to your business.
In your haste to attract new clients don't fall into the trap of trying to win their business at any price.
If a prospective client starts to talk about you being too expensive and you know how much a job is likely to cost. Don't drop your price just to win the job. Dropping your price is the fastest way to go out of business.
If you are too expensive according to the prospective client there is every likelyhood that they cannot afford you and they may have trouble paying you.
My advice is to move on to the next prospect that doesn't think you're too expensive and can afford to pay you.
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