Article Marketing is viral in nature. When an article is written, it travels from your computer to multiple article banks, providing back links to your website. Some may copy the article, with the authors information in tact, and publish it in their newsletters or on their websites. Some may even use your article as part of a compilation for an informative ebook. In short, the article becomes viral, spreading far and wide.

What does it accomplish? Plenty! The back links to your website enhance the search engine optimization. Besides, the resource box at the bottom of your article, which includes typically the author's ? your ? information, gives your website a great deal of exposure and hence increased traffic.

In addition, writing and distributing articles help to establish you as an expert on the topic in question. It also helps to build a ?relationship? with the readers, which in turn builds trust. In this way, the reader can get closer to the author.

How often should you write and distribute your articles? At least one article per week to the various article banks would be ideal. You can distribute articles that you write for your newsletters after the newsletter has gone out to the subscribers. Alternatively, if you do not write well, or do not have the time to write your own article, you can engage a ghost writer to create articles for you.

Remember, articles that are distributed by successful people are informative and well written. They are not sales letters disguised as articles. Articles should be informative vehicles that are used to get readers to visit your websites, providing helpful information, with the author's information at the bottom, and including a link to the website.