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Before embarking on a fundraising campaign, you need to decide what organization you are going to raise money for. Choosing a cause near and dear to your heart will encourage you to work hard. Consider a group that you volunteer with, an organization that has helped you, or a cause that has some meaning for you. The charity and its goals will dictate what kind of fundraising you do and who your target donors are.
One good idea is to provide benefits to your donors. If they can help themselves while helping your charity, they are more likely to donate. For instance, a fun run or walk to raise money for a heart association will raise money and allow donors to improve their health, reducing the risk that they will have heart disease problems. Auctioning off donated items lets donors have something to remind them of the event and your charity, perhaps encouraging future participation.
Having an entertaining fundraiser always goes over well. You can have a film festival, book reading, dinner party, sporting event, or fishing derby. Try to get the venue for free or a reduced cost and charge admission for the event. Make sure the event has some kind of connection to your charity. Also make sure your invitation discusses the organization's cause and that you have displays and/or speakers at the event to explain the charity and the good work it does.
Legal Considerations
When planning a fundraiser, make sure you understand your financial and legal responsibilities. Depending on the amount of money raised, venue used, and charity supported, you may have to file a tax return for the event. Check state and local laws to find out if this is the case.
When planning the venue for your fundraiser, check with local and state authorities about any special procedures. This is particularly relevant when holding a sporting or entertainment event in a public area. You may need special permits, the police may monitor the event, and you may need special security or liability insure during the event. While following these regulations may be arduous, they are meant to protect you and your participants physically and financially, so make sure you follow the law.
Finally, check with an accountant or the IRS to find out what portion of the donated funds is tax-deductible. The charity receiving your funds, even if it is a registered non-profit organization, may have to deduct taxes from the contribution. They may also have to report them on their annual income tax return. Be sure to check on applicable laws while planning the event to make sure they are followed correctly and fully.
With proper planning and organization, along with a good knowledge of relevant laws and regulations, you too can have a fun, successful fundraiser for your favorite charity or non-profit organization.