1. Am I beautiful (or handsome)? This emotional question may be driven by the media, but expresses itself in the buying habits of the public. This can be seen in clothing and jewelry purchases, exercise equipment, weight loss programs as well as cosmetics and cosmetic surgery.

2. Will I make it to the end of this month? This emotional query has everything to do with quality and cost saving measures. If you have a low priced item or service you could capitalize on this with consumers. If you have a higher priced item accentuate the durability and quality of the product.

3. Will it help my family? If you have something that connects with a better quality of life you may find a built in audience. This could be a mechanism for safer drinking water or a sustainable environment. If product or service aids in the potential for greater connection among family members you may also find enthused consumers.

4. Will this item be personally beneficial? This can be a rather diverse question. Sometimes this means a product that the individual finds personally compelling and appeals to their own sense of taste in hobby or it can be a business opportunity or moneymaking idea.

5. Will this product enhance my life? This is more than a question of quality of life this is also a question of length of life. Do you sell a product or system that can add health to life? Is your product useful in improving the vitality of users?

Entrepreneurialism is the mechanism that can help a potential business owner connect with the emotional needs of consumers.

It is true there are real and even perceived needs when it comes to every consumer, but if you can reach customers at an emotional level you may be able to convert sales in an even greater way.

Why do you think there are so many ads heard on radio and television that appeal emotionally first and then move on to benefits and a call to action? Truthfully this is a powerful method of branding that works to develop an emotional connection between consumer and business product.

The truth is we can respond to certain smells and tastes that take us to a time and place we remember very well. This could be the fresh aroma of a favorite laundry detergent or soap. It might be the taste of a favorite meal. It might be the sound associated with a certain time in our lives such as a song or voice.

Work to establish an emotional connection and you will likely see an improved brand loyalty on a long-term basis.

Entrepreneurialism is all about connecting the emotional energy and investment you have with the emotional needs your customers may experience. When you work to find a compatibility match you may discover a successful and desired business product or service.