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Philippines Making It
by Enrico Hyram M Sale, Enr

Philippine call center industry, Call Centers are fast spreading in the country. Now, they are being considered as one of best contributors in the economic growth in the Philippines and still foreseen to be helping the country in the coming years. Call center services in the Philippines covers both inbound (inquiries,help desk, technical support, payment authorization, order taking,complaints handling, directory assistance, among others) and outbound (telemarketing, telesurvey, telecollection, sales verification, sales dispatch, reactivation of lapsed accounts, among others) services. Solutions being offered include: customer relations management, partner relationship management, quality management systems, and loyalty management programs. These are all being completed or accomplished via phone, fax, email, chat and web collaboration tools. Approximately 89 call centers collectively employs around 100-120,000 people in the Philippines and that number increases by several hundreds each month.

The industry rapidly grows every year. And this “new industry” catches the attention of investors and analysts alike. Three prime locations in the Philippines are considered to shelter most call centers in the country such as Manila, Cebu, and Baguio. Presently, there are millions square feet of office spaces available still in the Philippines. All being viewed for more call center spaces, somehow indicating that the industry is still on its peak. A lot of investors prefer the Philippines as a base for their offshore customer service facilities. Because culturally, Filipinos are more Westernized than their Asian neighbors. Aside from the fact that the Filipinos are known for their fluency in the English language, there also many skilled professionals in the field of the Information Technology. Cost-wise, wages are typically one fifth of that in the U.S.Local communication and electricity. Housing costs are almost 49% lower compared to the U.S. rates. Foreign companies that are now outsourcing programming and business processes to the Philippines have an estimate of 29 to 40% business cost savings; 14 to 30% on call center services and 34 to 50% on application systems software development, resulting to much more profit and higher ranking among its competitors. In 2010, it has been forecasted that global demand for outsourcing services will reach US$170 billion, and with the Philippines keeping up with India, they'll sure to gain more part in the call center industry all around the world.

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