Choosing a web conferencing service is not easy. What you need to do is first read about web conferencing and determine your individual need. Then weigh the pros and cons of different offers. Experts recommend that you undertake a comparison shopping exercise. Compare the packages on offer from leaders in the field like WebEx, PlaceWare, Microsoft Office Live Meeting, and more.

Learn about the standards set for web conferencing by XCON: Centralized Conferencing Working Group. And choose a web conference provider with care.

• Experts recommend avoiding the “price/use” formula. Choose a flat rate for a specified number of users. The ideal choice is one that allows you to meet as often as you need over the internet without paying for time used.

• Make an informed choice and insist on VoIP. Only this allows real-time meetings with presentations and so on. Telephone based web conferences are cumbersome.

• Choose a service that has IM, file sharing, and secure storage. Think future requirements not just the present. Choose a web conferencing provider who keeps abreast with the latest innovations in technology.

• Determine the actual global reach of the web conferencing vendor. Check facts for yourself and never depend on hearsay or brochures. Does the vendor have localized operations in far away countries like India, Japan, China, and Korea and so on or is he just US based.

• Choose a web conferencing vendor who is established in the business and has great user-friendly documentations. A web conferencing vendor must have 24/7 world wide customer service as well as trouble shooting facilities.

Never sign a contract before a trial. Ask for a free trial and determine how user friendly and efficient the service is. Be sure to check the features offered: VoIP, file sharing, instant messaging, dedicated technical and customer support, online FAQs, blogs, and forum for sharing problems and finding out solutions. Experts and the Macromedia whitepaper recommend that a web conferencing solution should: fit your budget, be compatible with your office computer and internet systems, and the conferencing tools must be user friendly. An ideal web conferencing company will not just push their product but make honest efforts to determine your needs before suggesting solutions. The bottom line should be not just a sale but a long term commitment to sustained service.

Make a market survey, take recommendations and quotes from at least three providers. Check for yourself the references they give. Make a list of questions and seek answers to them. Do in depth background checks on the web conferencing online services before you sign any contracts. Before you sign or make payments ensure that the web conferencing service is truly suitable to your company's needs.

Web conferencing is here to stay. There are so many options and choices. The internet has many websites devoted to video conferencing.