If you're much of a tech geek, you probably have at least heard of the "browser war" between Microsoft's Internet Explorer and Mozilla's Firefox. For years, Microsoft Internet Explorer has had a near monopoly on the browser market. Sure, they had a little competition from Netscape, but not much. That has all changed with Firefox. Mozilla's Firefox has put a large dent in the IE market share.

But why? What makes Firefox attractive? As a Firefox user, I think I can tell you. I can at least tell you what attracts me to Firefox.

Tabbed Browsing. This feature is a huge plus to me. As an Internet marketer, I can do some heavy duty web browsing. It's a lot easier to have 25 tabs open that 25 windows.

Search Features. Firefox has that cool search bar in the upper right hand corner. With the click of a button, I can search using any one of many search engines. This is another feature that is very attractive to Internet marketers.

Extensions. Firefox add-ons are a lot easier to come by that IE add ons, probably because Firefox is completely open source. Sure, there are plenty of IE toolbars, but there are tons of Firefox tools, that can do all kinds of cool stuff.

Skins. I don't really care too much about this feature, but you can customize your Firefox browser with a cool design - for free.

Security. Last but not least, Microsoft Internet Explorer has been exploited many, many times by various security threats. Mozilla's Firefox is less susceptible to security breaches, so many people use Firefox to stay secure on the net.

These are just the major benefits that Firefox offers. Interestingly enough, Microsoft is trying to add many of these features to their IE 7. If the sincerest form of flattery is imitation, Microsoft itself admits that Firefox is great!