All the Internet Marketing experts whom I know are not advertisers. They aren't placing media for their clients everyday. They aren't doing major national campaigns. They aren't spending hundreds of thousands of dollars over the course of a year for a client, while actually being concerned with the return of the response.

Most Internet marketers write books and make tapes. They have learned how to sell information products on the web. It's great to make their advise if that's what you're doing.

Internet marketers are involved in selling personality and they are like a star shop. Their name and their particular style of writing is what they sell. People get introduced to them,know them,like them, and trust them. But that's different from the way that you approach selling products. With products, there's no personality. There's brand perhaps (that's why starting with brand name products help your sales), but to introduce personality on top of products is tough.

There is another big difference. Internet marketers typically are selling their information products at 10 times what it costs them to produce it. They have huge margins so they don't need huge sales. Products typically have lower margins. You have people involved in the distribution chain who need to make money, so your percentage of money to be made will be smaller. Therefore, it matters to you a lot more how you advertise. You've got to work off of volume and the advertising has got to create enough volume so you can create a return on your investment.

There is no entrepreneur who can be in business very long making $3,000 a month while it cost them $27,000 to get there. It won't happen for more than a month. What you've got to understand is how to push and tweak the internet, how to squeeze every nickel out of your ad dollars, and that's what this strategy session is going to be about.

The point of buying media is to get additional reach and exposure for your message and to generate traffic. Not just traffic to site, but traffic to a sales process. You want to find a targeted consumer with an interest in purchasing something, then deliver the rest of the offer ( the incentive and premiums to make them buy today) and move the to the order form. You don't care about anything else except getting their email address and name.

A key thing to understand is that many people don't know what they're doing on the internet. Then there are the "ad salesmen" who are hustlers and sharks.Those are the first two groups of people you are going to run into when you're attempting to buy media.

To recap, the goal of all your advertising promotion is; to pay as little as possible,to get sales, to get names for your opt-in list.

When you're setting out to do this you have to look at where you want your customer base to come from. This is the part that everyone overlooks! They think they need to advertise here or there. But they aren't thinking about the quality of customer they want to end up with over the course of time.