The greatest business models are useless without proper advertising and marketing. Unfortunately, many businesses fail to make the most of their advertising budget. Mailings and print ads can only reach so many people. One method of advertising that is highly effective and can still be performed inexpensively is the distribution of corporate logo merchandise.

Corporate logo merchandise not only helps spread the word of your product or service to potential clients, but it can help target specific demographics. And unlike print advertisements, this medium has no expiration. As long as the product remains in circulation or is used, your brand will be noticed.

If you're concerned about thousands of pens with your company logo being tossed in the trash after distribution, it's time to re-examine the corporate logo merchandise options available. Pens and refrigerator magnets are not your only choices. Choosing merchandise that reflects the company's goals and services can help direct advertising towards a desired demographic.

For example, a travel company can pass out inexpensive tote bags or travel document holders with their message to potential clients. Computer companies will find accessories such as USB flash memory sticks useful for spreading their name. Even accounting businesses can get creative by plastering a logo on a calculator that will be memorable and helpful to clients.

A professional promotional consultant can help you determine what sort of merchandise fits your brand image. The design of your logo and the information included on any product will also determine the effectiveness of distributing corporate logo merchandise.

Having a professional design your logo is highly recommended. They can create something that is not only eye-catching but reflects your business model and goals. It's also important to include a phone number and web address.

If possible, including an email and business address if helpful as long as it doesn't create a cluttered appearance. You want people to be able to reach you as easily as possible and giving options increases the chance of contact.

How you choose to distribute corporate logo merchandise will also have an impact on effectiveness. Many companies limit themselves by handing out products during conventions or when clients enter the business.

Promotional giveaways and donations are a great way to get noticed and spread the word quicker. Offering special coupons and giveaways as prizes in local contests costs little to nothing and can provide the public with more information about your business.

Timing is also important. Giving away more promotions during peak business seasons, such as the holidays for retailers, tax season for accountants, and summer for travel agents will ensure a boost in sales and interest.

Inventive advertising like logo merchandise will be more memorable than increasingly irrelevant print ads and gimmicky internet banners that are generally ignored. An especially well-chosen product will give you years of virtually free advertising.

Buying merchandise in high volumes will also greatly reduce costs. As these products can be reused for many years, they won't go to waste if they are distributed over a period of time.