The kind of road rage witnessed everyday in the National Capital everyday often leaves the commuters stunned. The zipping vehicles breaking every possible traffic rule are a norm on the city roads. The VIP culture on the roads is particularly depressing with the National Capital playing host to the who’s who of Indian political setup. The traffic coming to a standstill in the event of passing of cavalcade of any so-called ‘VIP’ adds to the woes of commuters.

The deaths witnessed due to the Road rage in Delhi. are amongst the highest in any city in India. The construction of new flyovers and introduction of Metro Railway has considerably reduced the congestion on the city roads. But still the madness on roads continues.

In this backdrop, it is vital to have a mass medium that can disseminate latest traffic news from the city. Just consider the benefits of such an exclusive channel. It can provide an update on the traffic situation on the different roads in Delhi. The vast road network in the city also requires a dedicated media coverage that informs the commuters as to which roads are currently jammed and which are smooth for traffic flow. A preferred medium is a 24-hour Delhi traffic news channel, with funding from both public and private sector, and which is simultaneously broadcasted through radio for prior information to commuters.