To increase the sales and profitability many companies started using the online marketing initiatives like search engine optimization. Search engine optimization is a process of linking the art and science as amalgamating the technical and marketing skills together in a website. This search engine optimization is user friendly and makes to rank the site by using specific keywords and phrases for the buyer and seller.

In U.S, during the recent study it was estimated that 20 % of business outsources were search engine optimization programs to professional SEO firms and the remaining 80 % of the business people do not conduct the search engine optimization. In this 80 %, hardly 90 % of the companies are not found in the website. To rank your website in top list, you should have web visibility.


SEO program can be conducted either in in-house or in out-source. To be successful search engine optimization, it is necessary to implement the adequate skills, resource and knowledge.


1. SEO knowledge and skills required for companies

•Understand the basic procedures and directories for search engine optimization. This will greatly help you to perform your optimization work. This will give a clear view while executing the work. This knowledge will act as a foundation for SEO program.

•SEO should have enough knowledge regarding the web design. Since SEO are dealing in technical and marketing side, they fairly require a search engine web design. Sometimes this web design helps you for search engine ranking. You should have to know for what it is required.

•While functioning as a SEO, the person is required to have more knowledge. It is difficult to obtain the knowledge of SEO. Search engine optimization requires lot of examine and experience. It means that what SEO strategies and procedures are used for SEO.


2. If the company is conducting the search engine optimization programs in home, then see to that the company have time to implement our search engine optimization in efficient manner.

•If SEO program is conducted by at home, then who will analyze, implement, develop and measure the success.

•Consider the role of marketing, IT and any other department in the company to analyze your function.

•See to that whether the companies will have time, knowledge and resource to implement the search engine optimization program in the successfully program.

IT Department

Typically IT department handles multiple tasks daily by trouble shooting the company’s LAN or WAN to fixing the sales department’s laptops? Out of busy IT industry at priority does he or she will commit to SEO program? And even if IT department has some skills in web design or development, these skills make up only a small percentage of the knowledge required for a successful search engine optimization program.

Marketing Department

Generally marketing department manage many marketing projects and sometimes faces the strict completion limit. When managing the new collateral operation for getting ready for the new project or other service commencement, then marketing time will be consumed high. Marketing department shine both in marketing field and also in IT field like web designing. This will highly increase the search engine optimization.

Hence the responsibility falls in the marketing or IT department, who will take the responsibility for this SEO program? With the new projects for the SEO provided with the SEO program will result in frustration of top management of your website.