B2B (business-to-business) websites include all internet-based technical solutions which facilitate services in the establishment of new trading relationships between companies and supporting the existing relationships. It can be termed as an e-market for e-business transactions. A B2B portal primarily serves as a platform for wholesalers, retailers, distributors and manufacturers to carry out their business activities online. It allows electronic transfer of orders, invoicing and payments. B2B stands for business to business, so in B2B site the communication and transaction is between one business ventures to another business venture, here the targeted customers are not approached directly, it does not sell directly to the end user.
B2B site has become one of the most sorts out and techno-savvy mode for business transactions as well as a platform for sales. It provides the user the opportunity to reach out to companies and businesses globally. Marketing done through the B2B portals is exclusively online thus there are no print, distribution or postage costs plus it is measurable through sophisticated tracking software. B2B online marketing is an essential part from buyer’s perspective as well as seller’s perspective. For buyers it facilitates in searching new suppliers, post buying requests, and search for used or new investment goods. For a seller point of view, it makes easy to find out buyers for their products, they could sell online new as well as used products. They could even access the information about their competitors.