encountered a pop up or exit window while surfing

a web site. Does this form of marketing work?

YES it does! Not only is it effective but its

use now across a large number of web sites &

industries confirms its acceptance as an

important part of your advertising mix.

Besides having an existing web site & traffic

you are going to need an autoresponder service

to get started building an email list. A service

like aweber.com or getresponse.com will work

just fine.

The best type of pop up uses floating, or dhtml

windows. Some marketers call these slide or fly

in pop ups. It will bypass most filters unless

somebody has Java turned off. You can usually

set this type of pop window to slide into the

site your visitor is viewing.

From our experience and testing its best to

allow at least 30-60 seconds or even up to 2

minutes before activating the pop up. This

allows your web site visitor a chance to

inspect your web site and to see what your

product & services are about.

In the copy of your pop up have something

that says, e.g. "Congratulations, you've just

won a free subscription to Your Gardening

Newsletter, valued at $250. Fill in your name

and email address here."

Make sure your pop up is also highly relevant

to your web site! There is absolutely no use

promoting something that has no bearing to

you or your web site. That's just wasting a

good opportunity to build your email list!

Three important points to remember...

1. Use a floating, or dhtml window pop up.

2. Wait 30-60 secs before it activates

3. Make sure its highly relevant &

encourages your visitors to sign up!

So keep these points in mind and you'll

discover an exciting way to your email

list simply by utilizing your current

traffic & visitors.

If a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago.

But the bottom line is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You could have converted a fraction of the visitors into your customers.

Some may say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list.

Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitor's name and email address through your opt-in form.

And if your visitor signs up to be on your mailing list, you can still follow up with him via email. You can get your subscriber to consider your offer, or endorse another offer to him or her.

All in all, you want to convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve ? the easy, wise way.