already set up a blog or website, who have registered domain names, who

are comfortable with basic Internet terminology and concepts. What is

the "AdSense formula"?

The only AdSense formula that you need to know is this:

earnings = number of clicks * average price per click

This is what I call the Fundamental AdSense Formula because you can

derive almost every AdSense "secret" directly or indirectly from this

formula. Do you want to earn more with AdSense? You have two ways of

doing it:

-- Increase the number of clicks, and/or

-- Increase the average price per click

Your earnings will only go up if you do one or the other, and ideally

both. It's an obvious formula, yes, but it's amazing how many

people lose sight of it in their quest for increased AdSense earnings.

Increasing the Number of AdSense Clicks

Increasing the number of times the ads on your site or blog are

clicked is the most obvious strategy. There are two general

strategies you can follow:

-Increase the traffic to the site, and/or

- Adjust the ads to make them more "clickable"

Getting traffic is hard and takes time, so don't look

at it as a quick fix. The best way to get traffic is to

provide useful, unique content and to rank highly in

search engine rankings for keywords related to that

content. In other words, use standard search engine

optimization techniques. DO NOT "buy" traffic

or use "link farms" or other dubious techniques.

Other tips for getting traffic:

Publish articles, even free ones, with links back

to your site.<

Include a link to your site in the signature at the

bottom of your emails or in any forum postings you

make (if the forum allows it).

Participate in forums/groups related to the

content of your site or blog. The key is to participate,

not lurk, and don't just post messages promoting

your site.

-- Add comments (relevant ones only, please) to other blogs,

you can usually link back to yours. (This won't help

your search engine rankings, but it may allow others

who are reading those comments to find your own site.)

-- Syndicate your content (trivial if you have a blog)

and make sure that the content is registered with

syndication aggregators.

-- List your site in relevant directories.

Adjusting the ads is something you can do almost immediately:

-- Position the ads on the page in order to make them

more noticeable. Google even publishes a helpful heat map

(see https://www.google.com/support/adsense/bin/static.py?page=tips.html )

for AdSense publishers.

-- Choose the best AdSense ad format that works for your site.

-- Change the ad colors either to make the ads blend in with your

site or to make them stand out. Again, it varies depending on the

site.

Whatever you do, DO NOT ENTICE VISITORS TO CLICK THE ADS.

Google is very strict about this, see the AdSense program policies

(found at https://www.google.com/adsense/policies )

for the details.

Increasing the Average AdSense Price Per Click

Increasing the average price per click you receive from

AdSense is the other strategy for increasing your overall

AdSense earnings. You can do this by:

-- Carefully targeting your content, and/or

-- Filtering out and avoiding low-paying ads

Content targeting isn't just about creating relevant,

unique content. It's also making sure that that content

is written to target the higher-paying keywords associated

with a given topic. This means: