Not to say that you can’t have a quick urn around time with purchase leads, you can. But, as you well know, refinancing a persons home can be done in a relatively short amount of time.

Here is something to consider when shopping around for mortgage leads.

Look for the mortgage lead companies that sell their mortgage leads fresh or in real time.

It is basically pointless to purchase a refinance lead that is weeks or even days old.

Most likely the consumer is already working with another loan officer and is half way through the process.

Also, find out how the mortgage lead companies obtain their leads.

Look for the mortgage lead companies that obtain their leads through web sites they own and operate on their own.

Otherwise, they are obtaining them from third party companies and recycling them.

The last thing you want or need is a lead that has gone through the hands of half a dozen loan officers.

Remember, you work hard for your money, so be sure that when you invest with a mortgage lead company that you will be getting your money’s worth.