What is the biggest fear for people on the internet?
It is probably the fear of losing money, or being taken in by a scam. It is the fear of having to deal with dishonest people.
As an affiliate with your own web site you need to take this fear away from your visitors. You need to be up front and honest with your visitors at all times. You need to install in them a feeling of trust and security.
It is a virtual certainty that most of your visitors will not buy on the first visit. So your objective should be to give them a reason to come back. A good place to start is to ensure your site is honest.
If you are honest and not telling tall tales on your site then people will find your story more believable. This will mean they are more likely to return.
When they return they already know that you have an honest site as they established that on their first visit. On this visit they are more likely to dig a little deeper into your site. They are more likely to be pro-active.
When they return they might even subscribe to your newsletter if you have one. Then you have established a relationship.
If you offer a newsletter make sure you tell them you will not give their email address away to anyone. Then after they have received a few issues of your newsletter they trust you a bit more.
Now they are ready to become a sub-affiliate of one of your affiliate programs. Now you are making money for every sale that they make. Isn’t that the objective for affiliates?
Of course! By being honest at the very beginning in your first paragraph on your home page, you are starting to build a long term relationship.
Another advantage of being honest is people will recommend your site to others. And those people will in turn recommend your site to even more people. Suddenly you have a web site that people feel safe and secure about. They are happy to buy from your site. They are happy to join up to affiliate programs from your site. They find you honest.
Then other webmasters will put a link to your site on their site because they believe that you are a trustworthy online business to deal with. This in turn will bring more traffic.
So next time you think about writing that headline "$30 thousand in 30 days Guaranteed" stop and think. Am I being honest? Will my visitors believe me?
And if the answer is no, then start being HONEST. Many dollars over many years is better than one quick dollar today