A survey carried out by the British Council of Shopping Centres stated that “Men who can’t be bothered to go out shopping are helping to drive rapid growth in online retailing" and few weeks back the Irish firm, 3V Transactions Services Ltd published its research reports which stated that “Irish Males aged between 21 and 30 outstrip their female counterparts by 38% for online spending". Now that’s actually a revelation.

Bargaining with shop-keepers, going up and down the high street, tests the resolve of those with nerves of steel, but finally they all crack and plead to be forgiven; not any more. The phenomenon of online shopping has cut out the journey to crowded streets and the cashback portals has made life that much easier.

Unlike women, who normally visit malls or the high streets even when they have no plans to buy something, men have a straight forward approach and they know what they want to buy. They approach the sites with a ‘hunter’ approach and literally hunt for the product they are looking for, in a territory that does not intimidate them like the supermarket and other shopping outlets do.

So, women time to match your men folk ‘click for click’. Otherwise the fairer-sex will soon loose its traditional forte.