One method involves thinking about how you search through Google. You can type a keyword phrase into www.google.com. A results page appears. The website listings in the middle are free listings. These websites have been found by Google. The first page listed in the search results has the highest page rank for that keyword phrase as determined by Google.


The search listings under “Sponsor Links" are paid listings. You can purchase these placement listings through Google Adwords. You can sign up for Google Adwords for free. You then “bid" on keyword phrases. Your bid represents the amount of money you are willing to pay when an Internet visitor clicks on your keyword phrase. You only pay Google when an Internet visitor actually clicks on your Google Adwords advertisement.


Tip: The better keyword phrases you have the better chance you will be found in the Google search results.


Build a keyword bank that relates to your niche. For example, if your niche is “dog training" then compile a list of words or phrases that involve the dog training niche. An example list would include dog training, dog leash, dog treats, etc. Figure out as many keyword phrases as you can. Strive to come up with at least 50 keyword phrases related to your niche.


How to you determine if your keywords are good keywords? Use the software program “Good Key Words". Follow these steps to use the Good Key Words software program.


1. Click on “Keyword Suggestions". Type in the keyword phrase for your niche.

Note: Make sure that the Researching Searching option is set to “Overture US".


2. A list of keywords will appear. There are numbers next to each keyword phrase. Ten times this number is an optimistic estimate of how many people have searched for that keyword phrase on the Internet in the last month. Five times that number is a conservative estimate of how many people searched for that keyword phrase on the Internet in the last month.


3. Hit “Copy All Words". All the keyword phrases in the results list will be copied.


4. Transfer these keyword phrases to Notepad using the paste function.

Note: StartàProgramsàAccessoriesàNote Pad.


Tip: You can delete keyword phrases that are inappropriate or don’t make sense for your website.


As you can see, there are resources available to find the best keywords. Take advantage of these keyword resources to outwit your competition.